本文關(guān)鍵詞： 新媒體 手機(jī)媒體 數(shù)字動(dòng)畫 娛樂(lè) 互動(dòng)　出處：《江南大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著3G技術(shù)的推廣和普及,有著“第五媒體”之稱的手機(jī)媒體,成為了新媒體時(shí)代備受矚目的對(duì)象。無(wú)線通信技術(shù)、計(jì)算機(jī)技術(shù)與互聯(lián)網(wǎng)技術(shù)的融合,促使以數(shù)字技術(shù)為載體的內(nèi)容產(chǎn)業(yè)迅速崛起,并引領(lǐng)著當(dāng)代文化產(chǎn)業(yè)的快速發(fā)展。手機(jī)媒體的通信功能被逐漸淡化,取而代之的是它的娛樂(lè)功能和服務(wù)功能上用戶體驗(yàn)之間的互動(dòng)性。這種內(nèi)容產(chǎn)業(yè)以創(chuàng)意為動(dòng)力,結(jié)合了各種“文化資源”與最新的數(shù)字技術(shù),融會(huì)重鑄的新型消費(fèi)方式給我們的創(chuàng)意產(chǎn)業(yè)的朝陽(yáng)代表——?jiǎng)勇a(chǎn)業(yè)的發(fā)展提供了必要條件,促進(jìn)了數(shù)字動(dòng)畫和手機(jī)媒體的結(jié)合應(yīng)用,共同發(fā)展。 本文通過(guò)總結(jié)數(shù)字動(dòng)畫在表現(xiàn)形式上的優(yōu)勢(shì)和手機(jī)媒體的特點(diǎn),分析現(xiàn)有手機(jī)媒體在娛樂(lè)功能和服務(wù)功能上的應(yīng)用現(xiàn)狀,其背后的需求動(dòng)因、發(fā)展特點(diǎn),探討數(shù)字動(dòng)畫和手機(jī)媒體的結(jié)合方式,使其能夠更加完善的為用戶提供服務(wù),體驗(yàn)手機(jī)媒體帶來(lái)全新的互動(dòng)體驗(yàn)。文章中通過(guò)各種實(shí)例,用事實(shí)說(shuō)明問(wèn)題,對(duì)手機(jī)動(dòng)畫、手機(jī)漫畫、手機(jī)音樂(lè)電視、手機(jī)動(dòng)畫游戲、手機(jī)動(dòng)畫廣告以及數(shù)字動(dòng)畫在手機(jī)媒體上的演示功能、通訊功能以及新聞信息功能的應(yīng)用進(jìn)行了深入的探討,總結(jié)了數(shù)字動(dòng)畫在手機(jī)媒體應(yīng)用上應(yīng)該注意的問(wèn)題,提出了創(chuàng)新性的結(jié)合方式,對(duì)把握數(shù)字動(dòng)畫在手機(jī)媒體上應(yīng)用的新動(dòng)向有一定的現(xiàn)實(shí)指導(dǎo)意義。 新的內(nèi)容發(fā)行平臺(tái)和分銷渠道的增加,以交互性為特點(diǎn)以?shī)蕵?lè)服務(wù)為目的的手機(jī)媒體逐漸受到大眾的關(guān)注,這種基于數(shù)字技術(shù)上的信息娛樂(lè)促使數(shù)字動(dòng)畫的應(yīng)用領(lǐng)域被進(jìn)一步的拓寬,也給數(shù)字動(dòng)畫作為一種設(shè)計(jì)語(yǔ)言提供了更多接觸潛在消費(fèi)群的機(jī)會(huì),從而為動(dòng)漫產(chǎn)業(yè)的發(fā)展帶來(lái)了無(wú)限商機(jī)。設(shè)計(jì)語(yǔ)言的多元模式與藝術(shù)形式的多維建構(gòu)使數(shù)字動(dòng)畫這種表達(dá)方式更加完善和豐滿,將會(huì)帶動(dòng)我國(guó)的動(dòng)漫產(chǎn)業(yè)持續(xù)健康的發(fā)展。
[Abstract]:With the promotion and popularization of 3G technology, the mobile media, which is called "5th media", has become the focus of attention in the new media era. The combination of wireless communication technology, computer technology and Internet technology. Promote the digital technology as the carrier of the rapid rise of the content industry, and lead the rapid development of contemporary cultural industry. The communication function of mobile media has been gradually desalinated. Instead, there is the interplay between its entertainment and service functions, a content industry driven by creativity that combines "cultural resources" with the latest digital technology. The new consumption mode of fusion and re-casting provides the necessary condition for the development of animation industry, which is the representative of creative industry, and promotes the combination of digital animation and mobile media, and develops together. This paper summarizes the advantages of digital animation in the form of expression and the characteristics of mobile media, analyzes the existing mobile phone media in entertainment and service functions in the application of the status quo, behind the demand for motivation, development characteristics. To explore the combination of digital animation and mobile media, so that it can provide more perfect services for users, experience mobile media bring a new interactive experience. The article through various examples, with facts to illustrate the problem. For mobile animation, mobile cartoon, mobile phone music TV, mobile animation games, mobile animation advertising and digital animation on mobile media demos. This paper discusses the application of communication function and news information function, summarizes the problems that should be paid attention to in the application of digital animation in mobile media, and puts forward the innovative combination method. To grasp the digital animation in mobile media application of new trends have a certain practical significance. With the increase of new content distribution platform and distribution channels, mobile media, characterized by interactivity and entertainment services, has gradually attracted the attention of the public. This information entertainment based on digital technology promotes the application of digital animation to be further broadened, and also provides more opportunities for digital animation as a design language to reach out to potential consumers. This brings unlimited business opportunities for the development of animation industry. The multi-mode of design language and the multi-dimensional construction of art form make the expression of digital animation more perfect and full. Will drive our country's animation industry sustained and healthy development.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J954;G206

【引證文獻(xiàn)】

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本文編號(hào)：1455003