本文關(guān)鍵詞： 裝飾設(shè)計(jì) 日常生活審美化 文化定位 視覺語言　出處：《東北師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：長春市公交車車身外觀裝飾設(shè)計(jì)已有近20年的歷史，2000年以后逐漸達(dá)到設(shè)計(jì)高峰，時(shí)代變遷和技術(shù)的進(jìn)步同時(shí)也為長春市公交車外觀裝飾設(shè)計(jì)帶來了新的考驗(yàn)：車身廣告數(shù)量過多、面積過大，產(chǎn)生視覺垃圾，影響公交車基本信息的視覺傳達(dá)，視覺語言要素設(shè)計(jì)缺乏統(tǒng)一性、理論根據(jù)和支撐等等。為改善這種現(xiàn)狀，長春市政府對公交車車身外觀再設(shè)計(jì)進(jìn)行了明確規(guī)定，把矛盾的主體指向了公交車車身廣告，從此長春市公交車車身上再無車身廣告，，而由一些裝飾性圖案替代�？陀^的看，這種修改方案確實(shí)解決了一些問題，也使長春市公交車車身外觀裝飾設(shè)計(jì)有了一些起色。但是這種修改方案并不能從根本上解決問題，優(yōu)質(zhì)的公交車外觀形象需要考慮的因素很多，并不是僅僅靠取消掉車身廣告就能萬事大吉這么簡單，它需要將社會(huì)因素、文化因素、視覺語言因素、公交車使用和美觀因素同時(shí)進(jìn)行分析和整理，并從中得到現(xiàn)實(shí)依據(jù)和理論支撐，從而進(jìn)行保證設(shè)計(jì)實(shí)踐能夠合理進(jìn)行。
[Abstract]:Changchun bus body decoration design has been nearly 20 years of history, after 2000 gradually reached the design peak. The changes of times and the progress of technology have also brought a new test for the exterior decoration design of buses in Changchun: too many advertisements and too large area of body produce visual garbage and affect the visual transmission of basic information of buses. Visual language elements design lack of unity, theoretical basis and support and so on. In order to improve this situation, Changchun municipal government on the bus body appearance redesign was clearly stipulated. The main body of the contradiction points to the bus body advertising, from then on there is no body advertising on the bus body of Changchun City, but by some decorative patterns. Objectively, this modified scheme does solve some problems. Also make Changchun bus body decoration design has some improvement, but this modified scheme can not fundamentally solve the problem, the quality of the bus appearance image needs to be considered a lot of factors. It is not simply to cancel the body advertising can be such a simple thing, it needs to be social factors, cultural factors, visual language factors, bus use and beauty factors at the same time analysis and collation. And get the practical basis and theoretical support, so as to ensure that the design practice can be carried out reasonably.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J525

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