新影像時代下電影預告片的視聽語言與市場價值研究
發(fā)布時間：2019-05-31 15:32
【摘要】：藝術的發(fā)展總是跟隨時代，在新的時代語境下，影像的滲透無所不在，美國工業(yè)化為代表的電影產(chǎn)業(yè)一如既往的投入到“全民娛樂”的視聽修辭當中，，在市場化運作趨勢的影響下，電影預告片應運而生。同時，現(xiàn)代技術和傳播媒介的推動又為預告片的發(fā)展提供了一個廣闊的平臺，預告片成為電影產(chǎn)業(yè)化外延的新趨勢已經(jīng)成為必然。作為電影藝術理論與應用的新延伸，對預告片本體的視聽語言與市場化研究不可或缺，但是就國內(nèi)而言，對預告片并沒有引起充分的認識，尤其是在電影市場發(fā)展日益繁榮的今天，探討和研究預告片在新的市場環(huán)境下的轉變以及其中潛在的文化關系，對于我國電影市場“品牌”的建立以及形成一套具有自己特色的生產(chǎn)輸出體系尤為重要。 本文重點通過對預告片內(nèi)部視聽語言相關要素的分析以及與受眾之間關系的解讀，解析隱藏于預告片語言內(nèi)部的“合力”因素給觀眾產(chǎn)生的心理沖擊。并從現(xiàn)實意義出發(fā)，結合預告片市場價值的實現(xiàn)及發(fā)展形態(tài)，揭示預告片內(nèi)部影像特征與現(xiàn)代文化語境的對應關系，總結國內(nèi)預告片的現(xiàn)存性缺失，提出國內(nèi)產(chǎn)業(yè)化趨勢進程中建立預告片市場品牌的必要性。預告片的出現(xiàn)與嘗試以及逐步成熟的過程，對于我國國內(nèi)電影預告片市場化趨勢和電影產(chǎn)業(yè)系統(tǒng)的完善都有著十分重要的意義。伴隨著我國電影產(chǎn)業(yè)化的進程，預告片將有著十分廣闊的發(fā)展前景。
[Abstract]:The development of art always follows the times. In the context of the new era, the infiltration of images is everywhere. The film industry represented by the industrialization of the United States has, as always, invested in the audio-visual rhetoric of "entertainment for the whole people." Under the influence of the market-oriented operation trend, the film trailer emerges as the times require. At the same time, the promotion of modern technology and media provides a broad platform for the development of trailers, and trailers have become a new trend of film industrialization extension. As a new extension of the theory and application of film art, it is indispensable to the study of audio-visual language and marketization of trailer ontology, but as far as China is concerned, the trailer has not aroused sufficient understanding. Especially today, with the increasing prosperity of the film market, this paper discusses and studies the transformation of trailers in the new market environment and the potential cultural relations among them. It is particularly important for the establishment of "brand" in China's film market and the formation of a set of production and output system with its own characteristics. This paper focuses on the analysis of the relevant elements of audio-visual language in the trailer and the interpretation of the relationship with the audience, and analyzes the psychological impact of the "joint force" factors hidden in the trailer language on the audience. From the practical significance, combined with the realization and development of the market value of the trailer, this paper reveals the corresponding relationship between the internal image characteristics of the trailer and the modern cultural context, and summarizes the existing lack of the domestic trailer. The necessity of establishing trailer market brand in the process of domestic industrialization trend is put forward. The emergence and attempt of trailers and the process of gradual maturity are of great significance to the marketization trend of domestic film trailers and the improvement of film industry system. With the process of film industrialization in China, trailers will have very broad prospects for development.
【學位授予單位】：浙江農(nóng)林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J943;J905
本文編號：2489813
[Abstract]:The development of art always follows the times. In the context of the new era, the infiltration of images is everywhere. The film industry represented by the industrialization of the United States has, as always, invested in the audio-visual rhetoric of "entertainment for the whole people." Under the influence of the market-oriented operation trend, the film trailer emerges as the times require. At the same time, the promotion of modern technology and media provides a broad platform for the development of trailers, and trailers have become a new trend of film industrialization extension. As a new extension of the theory and application of film art, it is indispensable to the study of audio-visual language and marketization of trailer ontology, but as far as China is concerned, the trailer has not aroused sufficient understanding. Especially today, with the increasing prosperity of the film market, this paper discusses and studies the transformation of trailers in the new market environment and the potential cultural relations among them. It is particularly important for the establishment of "brand" in China's film market and the formation of a set of production and output system with its own characteristics. This paper focuses on the analysis of the relevant elements of audio-visual language in the trailer and the interpretation of the relationship with the audience, and analyzes the psychological impact of the "joint force" factors hidden in the trailer language on the audience. From the practical significance, combined with the realization and development of the market value of the trailer, this paper reveals the corresponding relationship between the internal image characteristics of the trailer and the modern cultural context, and summarizes the existing lack of the domestic trailer. The necessity of establishing trailer market brand in the process of domestic industrialization trend is put forward. The emergence and attempt of trailers and the process of gradual maturity are of great significance to the marketization trend of domestic film trailers and the improvement of film industry system. With the process of film industrialization in China, trailers will have very broad prospects for development.
【學位授予單位】：浙江農(nóng)林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J943;J905
【參考文獻】
相關期刊論文 前5條
1 付佳;;論預告片的視覺傳播[J];今傳媒;2010年11期
2 張曉慧;;懷舊·類型·英雄主義——析電視電影《火線追兇系列》的品牌化策略[J];當代電影;2009年11期
3 鄭正芳;;電影預告片視覺表達剖析[J];東南傳播;2007年08期
4 周憲;反思視覺文化[J];江蘇社會科學;2001年05期
5 牛光夏;;論電影中色彩元素的文化及審美意義[J];齊魯藝苑;2008年01期
本文編號：2489813
本文鏈接：http://www.sikaile.net/wenyilunwen/dianyingdianshilunwen/2489813.html
