【摘要】："傳統(tǒng)媒體不能播的,網(wǎng)絡(luò)媒體也不能播",意味著核心價(jià)值觀的底線無(wú)論是網(wǎng)絡(luò)劇或是電視劇,都不能突破、必須堅(jiān)守。但在非核心價(jià)值內(nèi)容上,由于媒介特性、觀眾特性和接受特性的差異,網(wǎng)絡(luò)劇可以更加開放多樣,而電視劇則會(huì)相對(duì)正統(tǒng)和主流。
[Abstract]:"traditional media can not broadcast, network media can not broadcast," means that the core values of the bottom line, no matter network drama or TV play, can not break through, must adhere to. However, in the non-core value content, because of the difference of media characteristics, audience characteristics and reception characteristics, network plays can be more open and diverse, while TV plays will be relatively orthodox and mainstream.
【作者單位】： 中國(guó)文藝評(píng)論家協(xié)會(huì);清華大學(xué)新聞與傳播學(xué)院;清華大學(xué)影視傳播研究中心;
【分類號(hào)】：J905
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本文編號(hào)：2396426