【摘要】：隨著互聯網的迅猛發(fā)展，網絡電影也隨著互聯網技術的突發(fā)猛進走進人們的日常生活當中。近年來，網絡電影已經成為非常重要的電影樣式，，成為非�；钴S的一種電影樣式，對我們的生活發(fā)揮著越來越大的影響。如何認識網絡電影，了解網絡電影的發(fā)展利弊，從而使得網絡電影走上正常的健康發(fā)展軌道，是擺在我們面前的一個重要問題。網絡電影發(fā)展歷史可分為萌芽時期、初步發(fā)展階段和商業(yè)化發(fā)展階段。網絡電影創(chuàng)作不斷專業(yè)化，內容日益原創(chuàng)化，電影質量和商業(yè)化水平不斷提高，但觀影群體日益草根化。以《四夜奇譚》為例對網絡電影進行了實證分析，分析了《四夜奇譚》的成功原因和不足所在，希望對網絡電影的發(fā)展有所借鑒。通過比較傳統電影與網絡電影，提出網絡電影的發(fā)展優(yōu)勢主要有自由的電影創(chuàng)作、較低的制作和發(fā)行成本、高效便捷的傳播形式、豐富多樣的電影內容、良好互動的電影溝通、較強的資源整合能力和廣闊的電影觀眾市場。網絡電影的競爭劣勢在于質量不高、觀影方式限制、無序競爭、知識產權保護困難、沒有可持續(xù)的盈利模式和安全性問題。網絡電影對傳統電影的啟示主要有：電影營銷模式要適應網絡時代發(fā)展的需要、及時滿足觀眾觀影需要是電影生存和發(fā)展的前提、電影發(fā)行要適應網絡傳播方式的巨大影響、電影業(yè)的可持續(xù)發(fā)展要不斷創(chuàng)新盈利模式和電影質量是電影從業(yè)者提高競爭力的關鍵。最后，提出了網絡電影的發(fā)展建議，主要包括創(chuàng)新網絡電影內容改進網絡電影發(fā)展模式、提高網絡電影市場營銷能力和完善網絡電影的發(fā)展環(huán)境。
[Abstract]:With the rapid development of the Internet, the Internet film has also entered into people's daily life with the sudden development of Internet technology. In recent years, the network film has become a very important film style, become a very active film style, and play a more and more important role in our life. How to understand the advantages and disadvantages of the development of the network film, so that the network film on the normal track of healthy development, is an important issue in front of us. The history of network film development can be divided into budding period, preliminary development stage and commercial development stage. The network film creation is becoming professional, the content is becoming more and more original, the film quality and commercialization level is improving constantly, but the film watching group is becoming more and more grassroots. Taking "four Nights" as an example, this paper makes an empirical analysis on the network film, analyzes the reasons and shortcomings of the success of the "four Nights", and hopes to draw lessons from the development of the network film. By comparing the traditional film with the network film, it is pointed out that the advantages of the development of the network film are mainly free film creation, low production and distribution cost, efficient and convenient communication, rich and diverse film content, good interactive film communication. Strong resource integration ability and broad film audience market. The competitive disadvantage of the network film lies in its low quality, limited viewing mode, disordered competition, difficulty in protecting intellectual property rights, no sustainable profit model and security problems. The inspiration of the network film to the traditional film mainly includes: the film marketing mode should adapt to the needs of the development of the network age, the timely meeting the audience viewing the film need is the premise of the movie survival and the development, the movie release must adapt to the huge influence of the network dissemination way. The sustainable development of the film industry should constantly innovate the profit model and film quality is the key to improve the competitiveness of film practitioners. Finally, the paper puts forward some suggestions for the development of the network film, including innovating the content of the network film, improving the development mode of the network film, improving the marketing ability of the network film and perfecting the development environment of the network film.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J905

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