【摘要】：我國最重要的歲時節(jié)日——春節(jié)具有強(qiáng)烈的人文色彩,是民族文化之瑰寶。紀(jì)錄片作為一種獨(dú)特的影視類型,肩負(fù)著交流、輸出與振興春節(jié)文化的責(zé)任。因此本文以國內(nèi)電視紀(jì)錄片中的春節(jié)文化視覺呈現(xiàn)為研究立足點,以文本分析法為徑,探討此類紀(jì)錄片如何運(yùn)用符號進(jìn)行內(nèi)容編碼、意義構(gòu)建,及其符號系統(tǒng)背后所蘊(yùn)含的傳者意圖。首先,筆者對1958-2016年間春節(jié)題材電視紀(jì)錄片進(jìn)行歷時研究,發(fā)現(xiàn)并歸納其三個發(fā)展階段的特征。其次,橫向具體而微地梳理分析13部紀(jì)錄片中的春節(jié)符號,呈現(xiàn)春節(jié)文化作為符號進(jìn)行傳播和言說意義的過程。通過對上述紀(jì)錄片的符號學(xué)解讀,筆者發(fā)現(xiàn)官方電視媒體借由春節(jié)題材紀(jì)錄片來編織神話,傳遞中國人“天人合一”的自然觀、“仁愛”為核心的人生觀以及和諧共榮的民族觀,實現(xiàn)受眾對于中國傳統(tǒng)文化、家國意識的認(rèn)同。同時,紀(jì)錄片團(tuán)隊還刻畫了現(xiàn)實生活中的“鄉(xiāng)愁”情感,呼喚人們關(guān)注、傳承以春節(jié)文化為代表的傳統(tǒng)文化。此外本文將同題材的CCTV紀(jì)錄片《春節(jié)》、BBC紀(jì)錄片《中國新年:全球最大盛會》分析比較,把握中外紀(jì)錄片中春節(jié)文化在鏡頭符號、語言符號、人物符號、習(xí)俗符號、建筑符號表征上的差異,通過他者眼中的春節(jié)更真實地認(rèn)識自我眼中的春節(jié)。
[Abstract]:The Spring Festival, the most important festival in China, is a treasure of national culture. Documentary as a unique type of film and television, shoulder the responsibility of exchanging, exporting and revitalizing Spring Festival culture. Therefore, this paper takes the Spring Festival cultural visual presentation in domestic TV documentaries as the research foothold, takes the text analysis method as the path, discusses how such documentaries use symbols for content coding and significance construction. And its symbol system behind the intention of the transmitter. Firstly, the author makes a diachronic study on the Spring Festival TV documentary from 1958 to 2016, and finds and summarizes the characteristics of its three stages of development. Secondly, the paper analyzes the Spring Festival symbols in 13 documentaries and presents the process of Spring Festival culture as symbols to spread and express meaning. Through the semiotics interpretation of these documentaries, the author finds that the state television media use the Spring Festival theme documentary to weave myths and convey the Chinese people's natural view of "the unity of nature and man." "benevolence" as the core of the outlook on life and harmony and prosperity of the national view, to achieve the audience of traditional Chinese culture, the sense of national identity. At the same time, the documentary team also portrays the "nostalgia" emotion in the real life, calls people's attention, inherits the traditional culture represented by the Spring Festival culture. In addition, this paper analyzes and compares the CCTV documentary "Spring Festival" and the BBC documentary "Chinese New year: the biggest event in the world", and holds the Chinese and foreign documentary films in terms of lens symbol, language symbol, character symbol, custom symbol, and so on. The difference of architectural symbol representation means that the Spring Festival in the eyes of others can be recognized more truthfully in one's own eyes.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J952;K892.11

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