【摘要】：在國家大力扶持動漫產(chǎn)業(yè)的背后,卻是始終沒有優(yōu)秀動畫作品和品牌進入國際市場參與競爭,其中創(chuàng)作思路與主流文化脫節(jié)、文化資源開發(fā)創(chuàng)新力不夠、畫面質(zhì)量缺失及分級等政策的制約是導致這一現(xiàn)象的重要原因。在國產(chǎn)動畫適應國際市場的探索中,我們需在不斷努力優(yōu)化相關政策的同時,還要以國際影視文化發(fā)展的前沿視野對已有文化資源進行創(chuàng)新開發(fā),以精益求精的生產(chǎn)態(tài)度來加強優(yōu)質(zhì)畫面的呈現(xiàn),并通過有效利用國內(nèi)市場的價值優(yōu)勢來努力樹立世界品牌,不斷以優(yōu)秀作品對世界市場的介入來有效形成和提升國產(chǎn)動畫的國際適應性。
[Abstract]:Behind the country's efforts to support the animation industry, however, there has been no outstanding animation works and brands to enter the international market to participate in competition, in which creative ideas and mainstream culture is out of touch, cultural resources development and innovation is not enough, Lack of picture quality and policy constraints such as classification are important reasons for this phenomenon. In the exploration of domestic animation to adapt to the international market, we need to make continuous efforts to optimize the relevant policies, and at the same time, we also need to innovate and develop the existing cultural resources in the forefront of the development of international film and television culture. To improve the production attitude to enhance the quality of the picture presentation, and through the effective use of the value of the domestic market to establish a world brand, To improve the international adaptability of domestic animation through the intervention of outstanding works in the world market.
【作者單位】： 西安工業(yè)大學藝術與傳媒學院;
【分類號】：J954
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本文編號：2294314