黑龍江省農(nóng)業(yè)紀(jì)錄片的創(chuàng)作及傳播效果研究
發(fā)布時(shí)間：2018-10-24 14:41
【摘要】：自十八大以來(lái)，國(guó)家對(duì)發(fā)展現(xiàn)代農(nóng)業(yè)的重視程度不斷加強(qiáng)。讓廣大農(nóng)民平等參與現(xiàn)代化進(jìn)程，共享現(xiàn)代化成果的最好方式就是農(nóng)業(yè)紀(jì)錄片的普及化、推廣化、專業(yè)化。目前，我國(guó)農(nóng)業(yè)紀(jì)錄片的快速發(fā)展至今，從單一推廣農(nóng)業(yè)技術(shù)專題片到帶有敘事色彩的《齊民要術(shù)》熱播，都反映出農(nóng)民對(duì)農(nóng)業(yè)科技的渴望以及農(nóng)業(yè)紀(jì)錄片在創(chuàng)作上、制作上仍然具有巨大的上升空間。 農(nóng)業(yè)紀(jì)錄片最初只是單純的以農(nóng)業(yè)題材為表現(xiàn)內(nèi)容，以農(nóng)業(yè)工作者及城鄉(xiāng)廣大觀眾為主要服務(wù)對(duì)象的一種紀(jì)錄片。如今多元化的時(shí)代，，賦予它更多的傳播意義與傳播效果。對(duì)于農(nóng)業(yè)紀(jì)錄片傳播效果的研究將更有利于我國(guó)大力發(fā)展農(nóng)業(yè)生產(chǎn)，促進(jìn)農(nóng)村發(fā)展產(chǎn)業(yè)化，并更有益于提升廣泛科教興農(nóng)的普及力度。 農(nóng)業(yè)紀(jì)錄片的創(chuàng)作傳播，已經(jīng)徹底轉(zhuǎn)變了傳統(tǒng)的農(nóng)業(yè)科技推廣模式，可以作到一點(diǎn)帶面的傳播功效，對(duì)農(nóng)業(yè)科技推廣具有重大的助推作用，標(biāo)志著電視媒體在傳統(tǒng)傳播媒介中的逐步成熟。農(nóng)業(yè)紀(jì)錄片之所以能夠給觀眾不同層面的解讀，答案也許就在于影片的客觀性，即最大程度地去除了有主觀導(dǎo)向性的東西，甚至包括鏡頭的變化。目的就是要帶領(lǐng)人們重新走進(jìn)以農(nóng)業(yè)為主的農(nóng)村社會(huì)、山水田園、鄉(xiāng)野市集，走遍中國(guó)不同地區(qū)探訪那些各地依然傳承不息的原生態(tài)農(nóng)耕文化，尋找各個(gè)地域最具特色標(biāo)識(shí)性的原產(chǎn)地農(nóng)產(chǎn)品，從“農(nóng)業(yè)”的話題切入，透過(guò)“農(nóng)業(yè)”的特色來(lái)觀察地域農(nóng)業(yè)文化的變遷傳承，以小見(jiàn)大，見(jiàn)微知著。 所謂傳播效果是指?jìng)鞑フ甙l(fā)出的信息經(jīng)媒介傳至受眾而引起受眾思想觀念、行為方式等的變化。在狹義上指具有宣傳或說(shuō)服目的的傳播行為在傳播對(duì)象身上引起的心理、態(tài)度和行動(dòng)的變化。傳播效果的理論研究，自“槍彈論”以來(lái)一直是傳播學(xué)家的研究熱點(diǎn)，本文主要從四個(gè)傳播效果類別：認(rèn)知效果、態(tài)度效果、有限效果、行動(dòng)效果，來(lái)分析農(nóng)業(yè)紀(jì)錄片的傳播過(guò)程中優(yōu)勢(shì)與劣勢(shì)，試透過(guò)效果分析看到本質(zhì)，能夠在宏觀上總結(jié)出黑龍江省農(nóng)業(yè)紀(jì)錄片所存在的一些問(wèn)題。找出影響農(nóng)業(yè)紀(jì)錄片及農(nóng)業(yè)生產(chǎn)知識(shí)普及傳播效果的影響因素，找到解決辦法，并提出改進(jìn)和加強(qiáng)農(nóng)業(yè)紀(jì)錄片創(chuàng)作、提高傳播效果的相關(guān)策略和建議，以便用來(lái)指導(dǎo)今后的實(shí)踐制作活動(dòng)，從而提高農(nóng)業(yè)科技普及推廣的效率，為實(shí)現(xiàn)我省現(xiàn)代化大農(nóng)業(yè)、建設(shè)新農(nóng)村作出應(yīng)有的貢獻(xiàn)。
[Abstract]:Since the 18th National Congress, the state's attention to the development of modern agriculture has been strengthened. The best way for farmers to participate in the modernization process equally and share the fruits of modernization is to popularize, popularize and professionalize agricultural documentaries. At present, the rapid development of agricultural documentaries in China up to now, from a single feature film on agricultural technology to the popular broadcast of "Qi Min's important skill" with narrative color, all reflect the farmers' desire for agricultural science and technology and the creation of agricultural documentaries. There is still a huge room for rise in production. At first, the agricultural documentary is only a kind of documentary with the agricultural theme as its performance content and the agricultural workers and the urban and rural audiences as the main service objects. Nowadays, the times of diversification endow it with more communication meaning and effect. The research on the effect of agricultural documentary communication will be more conducive to vigorously developing agricultural production, promoting the industrialization of rural development, and promoting the popularization of extensive science and education to promote agriculture. The creation and dissemination of agricultural documentaries has completely changed the traditional mode of agricultural science and technology extension, which can achieve a bit of spreading effect with a wide range, and has a significant role in promoting agricultural science and technology extension. It marks the gradual maturity of TV media in traditional media. The answer to agricultural documentaries' ability to interpret audiences at different levels may lie in the film's objectivity, which maximizes the removal of subjective orientations, even changes in the lens. The goal is to lead people back into a rural society dominated by agriculture, landscape, pastoral and rural markets, and visit different parts of China to visit the original farming culture that is still inherited from all over the country. In order to find the most distinctive and identifiable agricultural products of origin in various regions, we should cut into the topic of "agriculture", observe the vicissitude and inheritance of regional agricultural culture through the characteristics of "agriculture", and see the whole through a small part. The so-called communication effect means that the information sent out by the communicator is transmitted to the audience through the media, which causes the change of the audience's ideology, behavior and so on. In a narrow sense, it refers to the change of psychology, attitude and action caused by communication behavior with propaganda or persuasion purpose. The theoretical study of communication effect has been a hot topic for propagandists since the "gunshot theory". This paper mainly includes four kinds of communication effects: cognitive effect, attitude effect, limited effect, action effect, etc. To analyze the advantages and disadvantages of the agricultural documentary in the process of dissemination, try to see the essence through the effect analysis, can sum up some problems existing in Heilongjiang Province agricultural documentary film macroscopically. To find out the influence factors of agricultural documentary and agricultural production knowledge popularization and spread effect, to find out the solution, and to put forward the relevant strategies and suggestions to improve and strengthen the creation of agricultural documentary film and improve the dissemination effect. It can be used to guide the practical production activities in the future so as to improve the efficiency of popularizing and popularizing agricultural science and technology and to make due contributions to realizing the modernization of big agriculture in our province and building a new countryside.
【學(xué)位授予單位】：中國(guó)農(nóng)業(yè)科學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J952
本文編號(hào)：2291701
[Abstract]:Since the 18th National Congress, the state's attention to the development of modern agriculture has been strengthened. The best way for farmers to participate in the modernization process equally and share the fruits of modernization is to popularize, popularize and professionalize agricultural documentaries. At present, the rapid development of agricultural documentaries in China up to now, from a single feature film on agricultural technology to the popular broadcast of "Qi Min's important skill" with narrative color, all reflect the farmers' desire for agricultural science and technology and the creation of agricultural documentaries. There is still a huge room for rise in production. At first, the agricultural documentary is only a kind of documentary with the agricultural theme as its performance content and the agricultural workers and the urban and rural audiences as the main service objects. Nowadays, the times of diversification endow it with more communication meaning and effect. The research on the effect of agricultural documentary communication will be more conducive to vigorously developing agricultural production, promoting the industrialization of rural development, and promoting the popularization of extensive science and education to promote agriculture. The creation and dissemination of agricultural documentaries has completely changed the traditional mode of agricultural science and technology extension, which can achieve a bit of spreading effect with a wide range, and has a significant role in promoting agricultural science and technology extension. It marks the gradual maturity of TV media in traditional media. The answer to agricultural documentaries' ability to interpret audiences at different levels may lie in the film's objectivity, which maximizes the removal of subjective orientations, even changes in the lens. The goal is to lead people back into a rural society dominated by agriculture, landscape, pastoral and rural markets, and visit different parts of China to visit the original farming culture that is still inherited from all over the country. In order to find the most distinctive and identifiable agricultural products of origin in various regions, we should cut into the topic of "agriculture", observe the vicissitude and inheritance of regional agricultural culture through the characteristics of "agriculture", and see the whole through a small part. The so-called communication effect means that the information sent out by the communicator is transmitted to the audience through the media, which causes the change of the audience's ideology, behavior and so on. In a narrow sense, it refers to the change of psychology, attitude and action caused by communication behavior with propaganda or persuasion purpose. The theoretical study of communication effect has been a hot topic for propagandists since the "gunshot theory". This paper mainly includes four kinds of communication effects: cognitive effect, attitude effect, limited effect, action effect, etc. To analyze the advantages and disadvantages of the agricultural documentary in the process of dissemination, try to see the essence through the effect analysis, can sum up some problems existing in Heilongjiang Province agricultural documentary film macroscopically. To find out the influence factors of agricultural documentary and agricultural production knowledge popularization and spread effect, to find out the solution, and to put forward the relevant strategies and suggestions to improve and strengthen the creation of agricultural documentary film and improve the dissemination effect. It can be used to guide the practical production activities in the future so as to improve the efficiency of popularizing and popularizing agricultural science and technology and to make due contributions to realizing the modernization of big agriculture in our province and building a new countryside.
【學(xué)位授予單位】：中國(guó)農(nóng)業(yè)科學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J952
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