【摘要】：現(xiàn)代社會已跨入讀圖時代,在科技飛速發(fā)展的同時,五花八門的藝術(shù)表現(xiàn)形式、手法和設(shè)備層出不窮,并被廣泛應(yīng)用于廣告設(shè)計、攝影等領(lǐng)域,大大地開拓了廣告的展示平臺,這就使得其表現(xiàn)形式五彩繽紛、風(fēng)格紛呈。與繪畫方式相比,具有多種表現(xiàn)手段的攝影表現(xiàn)形式逐漸被藝術(shù)設(shè)計市場所認(rèn)可,它能夠非常真實(shí)地再現(xiàn)客觀事物,成為公益廣告領(lǐng)域最為主要的表現(xiàn)形式之一。 本論文在理論綜述的基礎(chǔ)上,分析了攝影分類中紀(jì)實(shí)影像的基本概念,紀(jì)實(shí)攝影的類型和特征。研究了紀(jì)實(shí)攝影與商業(yè)攝影的異同,從而進(jìn)一步探討紀(jì)實(shí)影像在廣告設(shè)計當(dāng)中的運(yùn)用形式及兩者的相互關(guān)系。另一方面對公益廣告的基本特征進(jìn)行分析,進(jìn)一步研究其具備的相關(guān)功能,探討公益廣告與商業(yè)廣告之間的聯(lián)系與區(qū)別。 本文基于對公益廣告和紀(jì)實(shí)攝影兩者的自身特征、功能等方面的深入探討和研究,嘗試尋找將紀(jì)實(shí)攝影的表現(xiàn)手法及主旨,更好地融入到公益廣告的實(shí)際運(yùn)用中的可能性。 本文在紀(jì)實(shí)攝影和公益廣告兩者結(jié)合的途徑、具體方式和由此產(chǎn)生的意義等方面進(jìn)行了比較深入的研究,并得到了一定的結(jié)論。
[Abstract]:The modern society has stepped into the era of reading pictures. With the rapid development of science and technology, various forms of artistic expression, techniques and equipment emerge in endlessly, and are widely used in advertising design, photography and other fields, greatly opening up the advertising display platform. This makes its expression form is colorful, the style is numerous. Compared with the way of painting, the form of photographic expression with a variety of means of expression has gradually been recognized by the art design market. It can reproduce the objective things very truthfully and become one of the most important forms of expression in the field of public service advertising. On the basis of theoretical review, this paper analyzes the basic concepts, types and characteristics of documentary photography in the classification of photography. This paper studies the similarities and differences between documentary photography and commercial photography, and further discusses the application of documentary photography in advertising design and the relationship between them. On the other hand, it analyzes the basic characteristics of public service advertising, further studies its relevant functions, and probes into the relationship and difference between public service advertisement and commercial advertisement. Based on the in-depth study of the characteristics and functions of public service advertising and documentary photography, this paper tries to find the possibility of integrating documentary photography into the practical application of public service advertising. In this paper, the combination of documentary photography and public service advertising approach, specific ways and the significance of the resulting aspects of a more in-depth study, and has reached a certain conclusion.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J959

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本文編號：2273565