本文選題：新媒體影視劇 + 時(shí)尚��； 參考：《西北大學(xué)》2013年碩士論文

【摘要】：20世紀(jì)中葉,新媒體革命標(biāo)志著互聯(lián)網(wǎng)時(shí)代的到來,互聯(lián)網(wǎng)對媒介、通信等領(lǐng)域帶來了翻天覆地的變化,新媒體影視劇就在這樣的技術(shù)革新背景下應(yīng)運(yùn)而生。隨著通信技術(shù)、數(shù)字技術(shù)、信息技術(shù)的發(fā)展,出現(xiàn)了許多播放視頻流媒體平臺,用戶收視習(xí)慣開始改變,勢必要求出現(xiàn)與之相符的新影視美學(xué)觀念。 根據(jù)中國最新一期的互聯(lián)網(wǎng)調(diào)查報(bào)告可知,網(wǎng)絡(luò)受眾的年齡呈現(xiàn)年輕化的趨勢。作為一種文化產(chǎn)品,符合受眾人群的心理需要是創(chuàng)作影片的核心要求,年輕化的群體要求帶來時(shí)尚化的美學(xué)體驗(yàn),本文從時(shí)尚的內(nèi)涵和外延出發(fā),透析了時(shí)尚對社會文化和經(jīng)濟(jì)產(chǎn)生的重要影響,時(shí)尚作為一種流行的生活方式和文化現(xiàn)象早已滲透在新媒體影視劇的方方面面。本文以新媒體劇、新媒體電影、視頻短片作為主要分析對象,從劇中的時(shí)尚的文化、視覺、聽覺和營銷手段等方面出發(fā),結(jié)合相關(guān)影片對影像中涉及到的時(shí)尚元素進(jìn)行了深入剖析和概括,從而為更好的界定了新媒體影視劇的定義、特點(diǎn)以及分類提供了事實(shí)依據(jù)。 在寫作過程中著重運(yùn)用了傳播學(xué)、時(shí)尚學(xué)、經(jīng)濟(jì)營銷學(xué)的相關(guān)理論,希望新媒體影視劇未來能與時(shí)尚元素緊密聯(lián)系,在為觀眾提供“文化娛樂快餐”的同時(shí),能夠促進(jìn)時(shí)尚經(jīng)濟(jì)的發(fā)展,相互促進(jìn)形成一種良性循環(huán)發(fā)展模式,為這種新穎的文化樣式提供良好借鑒作用,促使它朝著正確健康的方向邁進(jìn)。
[Abstract]:In the middle of the twentieth Century, the new media revolution marked the advent of the Internet era. The Internet has brought great changes to the media, communication and other fields. The new media and television dramas have come into being under the background of such technological innovation. With the development of communication technology, digital technology and information technology, many video streaming media platforms have appeared. The habit of watching TV is beginning to change, and it is bound to require a new aesthetic concept of film and television.
According to the latest Internet survey report in China, the age of the Internet audience is becoming younger. As a cultural product, the psychological needs of the audience are the core requirements of the creative film, and the young group demands a fashion aesthetic experience. This article starts from the connotation and extension of fashion and has been dialysed. As a popular way of life and cultural phenomenon, fashion, as a popular lifestyle and cultural phenomenon, has already permeated all aspects of the new media and film and television dramas. This article takes new media dramas, new media films and video clips as the main analysis object, starting from the fashion culture, vision, hearing and marketing means in the play. In order to define the definition, characteristics and classification of the new media film and TV play, it provides a factual basis for the definition of the new media film and television drama.
In the process of writing, emphasis is put on the related theories of communication, fashion and economic marketing. It is hoped that the future of the new media film and TV play can be closely related to the elements of fashion. While providing "cultural entertainment fast food" for the audience, it can promote the development of the fashion economy and promote the formation of a benign circular development model for this novel. The cultural style provides a good reference function and promotes it to move towards the right and healthy direction.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J905

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