本文選題：紀錄片 + 西方人　； 參考：《全球傳媒學(xué)刊》2016年03期

【摘要】：面向西方受眾、講好中國故事,面臨諸多問題,打開受眾研究這一"黑匣子"是解決問題的關(guān)鍵一環(huán)。本次訪談中,BBC導(dǎo)演、制片人孫書云,基于自己長期在英國的從業(yè)經(jīng)歷和對中英兩國紀錄片深入的觀察和思考,分享了她對于西方受眾的思維模式和接受習(xí)慣框架下如何講好中國故事的真知灼見,其中包括西方人認為什么是好故事、BBC如何捕捉好故事、中國故事為何講不好與如何講得好、當(dāng)前國際傳播環(huán)境中講好中國故事中國方面所能采取的最佳國際合作方式等幾個核心問題。
[Abstract]:Facing the western audience, telling the Chinese story well and facing many problems, opening the "black box" to the audience is the key to solve the problem. In this interview, Sun Shuyun, director and producer of the BBC, based on his long experience in the UK and his in-depth observation and reflection on the Chinese and British documentaries, She shared her insights on how to tell Chinese stories in the framework of Western audiences and acceptance habits, including what Westerners think is a good story, how the BBC captures good stories, why Chinese stories are not good and how well they are told. In the current international communication environment, there are several core issues, such as the best international cooperation mode that China can adopt in telling Chinese stories.
【作者單位】： 北京第二外國語學(xué)院;清華大學(xué)新聞與傳播學(xué)院;
【基金】：2014北京市科技創(chuàng)新平臺項目——涉華輿情監(jiān)測與受眾研究子項目“英國人看當(dāng)今中國” 中國外文局對外傳播研究中心委托課題“新媒介時代講好中國故事之話語策略研究”的階段性成果
【分類號】：J952
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本文編號：1991873