本文選題：民營影視 + 產(chǎn)業(yè)融合　； 參考：《浙江工業(yè)大學(xué)》2013年碩士論文

【摘要】：隨著非公有制經(jīng)濟(jì)的出現(xiàn),民營經(jīng)濟(jì)日益活躍,影視業(yè)正在向產(chǎn)業(yè)化方向發(fā)展,民營資本在我國影視產(chǎn)業(yè)發(fā)展變遷過程中扮演著越來越重要的角色。民營影視企業(yè)的進(jìn)入將帶來具有競爭性和創(chuàng)造力的傳媒運(yùn)作模式,而影視文化產(chǎn)業(yè)的發(fā)展路徑離不開政策在市場準(zhǔn)入、金融支持、配套設(shè)施建設(shè)等方面的引導(dǎo)。隨著影視業(yè)向產(chǎn)業(yè)化方向發(fā)展,民營影視企業(yè)應(yīng)該有相對(duì)獨(dú)立的發(fā)展空間�，F(xiàn)階段各民營影視機(jī)構(gòu)都在積極地探索各自的發(fā)展路線,民營影視業(yè)對(duì)政策變化和政治風(fēng)向的敏感性又特別強(qiáng),本文主要利用文獻(xiàn)分析和案例分析的方法,通過對(duì)政策的梳理和解讀,以浙江民營影視業(yè)為切入點(diǎn),判斷中國民營影視在當(dāng)下的處境以及未來的走向,為該行業(yè)取得更好的發(fā)展提供相應(yīng)思路。 本文主要分為四部分,第一部分闡述了改革開放以后,影視行業(yè)市場準(zhǔn)入、制片播映等領(lǐng)域的政策變遷因素對(duì)民營資本與影視產(chǎn)業(yè)融合過程的影響,以及浙江民營影視產(chǎn)業(yè)在準(zhǔn)入政策放寬影響下的發(fā)展概況。第二部分概括了民營影視業(yè)的投融資方式以及浙江民營影視業(yè)投融資政策環(huán)境,繼而分析浙江民營影視產(chǎn)業(yè)投融資的瓶頸,并提出優(yōu)化投融資政策服務(wù)的建議。第三部分針對(duì)央視頻現(xiàn)主旋律“浙劇”的現(xiàn)象,解析其存在的現(xiàn)實(shí)意義,并從浙江在民營影視人才培養(yǎng)、影視園區(qū)、基地建設(shè)的扶持政策加以闡釋。第四部分則主要是從立足于民族性和產(chǎn)業(yè)性探討如何優(yōu)化影視內(nèi)容,及對(duì)浙江民營影視業(yè)的發(fā)展作出一些展望。 浙江省正在著力走出一條具有時(shí)代特征和浙江特色的影視發(fā)展道路,實(shí)現(xiàn)影視市場從以國內(nèi)發(fā)展為主向統(tǒng)籌國內(nèi)國際發(fā)展轉(zhuǎn)變,建成與浙江經(jīng)濟(jì)社會(huì)發(fā)展水平相適應(yīng)的的影視強(qiáng)省。浙江民營影視正在面對(duì)一個(gè)嶄新激烈的國際影視產(chǎn)業(yè)競爭環(huán)境,如何擔(dān)當(dāng)文化責(zé)任,如何利用影視政策增強(qiáng)實(shí)力擴(kuò)大影響力值得探討。
[Abstract]:With the emergence of non-public economy, the private economy is increasingly active, the film and television industry is developing towards industrialization, private capital plays a more and more important role in the process of the development and change of China's film and television industry. The entry of private film and television enterprises will bring a competitive and creative mode of media operation, and the development path of film and television culture industry can not be separated from the guidance of policy in market access, financial support, supporting facilities construction and so on. With the development of film and TV industry to industrialization, private film and television enterprises should have relatively independent development space. At the present stage, all the private film and television organizations are actively exploring their respective development routes, and the private film and television industry is particularly sensitive to policy changes and political trends. This paper mainly uses the methods of literature analysis and case analysis. Through combing and interpreting the policy, taking Zhejiang private film and television industry as the breakthrough point, judging the current situation and the future trend of China's private film and television, and providing the corresponding thinking for the better development of the industry. This paper is mainly divided into four parts. The first part expounds the influence of the policy changes in the field of market access, production and broadcasting of the film and television industry on the process of the integration of private capital and the film and television industry after the reform and opening up. And Zhejiang private film and television industry in the access policy under the influence of the development of the general situation. The second part summarizes the investment and financing mode of private film and television industry and the investment and financing policy environment of Zhejiang private film and television industry, then analyzes the bottleneck of investment and financing in Zhejiang private film and television industry, and puts forward some suggestions for optimizing the investment and financing policy service. The third part aims at the phenomenon of "Zhejiang Opera" which is the main melody of CCTV frequency, analyzes the realistic significance of its existence, and explains the supporting policy of Zhejiang Province in the cultivation of private film and television talents, film and television park and base construction. The fourth part mainly discusses how to optimize film and television content based on nationality and industry, and makes some prospects for the development of Zhejiang private film and television industry. Zhejiang Province is trying to find a way of film and television development with the characteristics of the times and Zhejiang, and realize the transformation of the film and television market from focusing on domestic development to coordinating domestic and international development. Build the level of economic and social development in Zhejiang to adapt to the film and television strong province. Zhejiang private film and television industry is facing a new and fierce international film and television industry competition environment, how to assume cultural responsibility, how to use film and television policies to enhance the strength of the expansion of influence is worth discussing.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J943

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