本文選題：結(jié)構(gòu)嵌入性 + 企業(yè)網(wǎng)絡(luò)　； 參考：《湖南大學》2014年碩士論文

【摘要】：進入21世紀之后，文化創(chuàng)意產(chǎn)業(yè)發(fā)展掀起熱潮。在此背景下，長沙影視產(chǎn)業(yè)的異軍突起倍受矚目。研究表明影視產(chǎn)業(yè)以項目導向的網(wǎng)絡(luò)化組織特征明顯。本研究試圖從結(jié)構(gòu)嵌入性的視角對長沙影視產(chǎn)業(yè)內(nèi)企業(yè)間關(guān)系網(wǎng)絡(luò)結(jié)構(gòu)、企業(yè)在網(wǎng)絡(luò)中的位置及其對企業(yè)行為的影響進行分析，以挖掘長沙影視產(chǎn)業(yè)成功發(fā)展的深層次原因。 首先，本研究梳理和回顧了結(jié)構(gòu)嵌入性對企業(yè)績效影響相關(guān)理論，并對影視產(chǎn)業(yè)的特性進行了分析，在此基礎(chǔ)上提出的兩個基本假設(shè)。然后，本研究對長沙影視產(chǎn)業(yè)基本發(fā)展現(xiàn)狀和長沙影視產(chǎn)業(yè)內(nèi)企業(yè)間關(guān)系網(wǎng)絡(luò)的特征進行了探討和分析。接著，本研究根據(jù)2004年-2012年期間發(fā)行的105部電視劇樣本，由片尾企業(yè)合作信息數(shù)據(jù)生成的影視企業(yè)關(guān)系網(wǎng)絡(luò)數(shù)據(jù)，通過UCINET6.0得出所有相關(guān)影視企業(yè)的結(jié)構(gòu)洞、中心度指標值，并主要對這兩大指標值及動態(tài)變化進行了深入分析。最后，本研究通過相關(guān)分析、回歸分析等方法測算結(jié)構(gòu)嵌入性對影視企業(yè)績效的影響，并檢驗了理論部分提出的兩大假設(shè)。研究表明：第一，長沙影視產(chǎn)業(yè)內(nèi)企業(yè)間關(guān)系網(wǎng)絡(luò)開放度大、對外聯(lián)系多，本地企業(yè)主要集中于投資、出品、攝制等環(huán)節(jié)，，在后期制作、特效、網(wǎng)絡(luò)宣傳推廣等環(huán)節(jié)涉及較少，而這些環(huán)節(jié)主要分布于北京等地。第二，在長沙影視產(chǎn)業(yè)內(nèi)企業(yè)間關(guān)系網(wǎng)絡(luò)中，擁有結(jié)構(gòu)洞最多的企業(yè)主要有：湖南電廣傳媒股份有限公司節(jié)目分公司、瀟湘電影集團、新浪娛樂；處于中心度位置最高的企業(yè)或機構(gòu)主要有：湖南廣播電視臺、湖南電廣傳媒股份有限公司節(jié)目分公司、湖南衛(wèi)視。上述企業(yè)大多隸屬于湖南廣電集團，他們在產(chǎn)業(yè)網(wǎng)絡(luò)中占據(jù)十分重要的地位。第三，回歸分析表明結(jié)構(gòu)洞、中心度對影視企業(yè)績效的影響結(jié)果均為正。即擁有結(jié)構(gòu)洞越多的影視企業(yè)，其績效越好；處于中心度位置越高的影視企業(yè)，其績效越好。
[Abstract]:After entering the 21 st century, the development of cultural and creative industry is upsurge. Under this background, Changsha film and television industry's sudden emergence is attracting much attention. Research shows that the film and television industry with project-oriented network organization characteristics are obvious. From the perspective of structural embeddedness, this study attempts to analyze the network structure of inter-firm relations in Changsha film and television industry, the position of enterprises in the network and its influence on enterprise behavior, in order to explore the deep-seated reasons for the successful development of Changsha film and television industry. Firstly, this study reviews the theory of the influence of structural embeddedness on enterprise performance, and analyzes the characteristics of the film and television industry, based on which two basic assumptions are put forward. Then, this study discusses and analyzes the basic development status of Changsha film and television industry and the characteristics of inter-enterprise relationship network in Changsha film and television industry. Then, according to 105 TV series samples issued from 2004 to 2012, the relationship network data of film and television enterprises generated by enterprise cooperation information data at the end of the film are obtained by UCINET6.0. The structure hole and central degree index value of all relevant film and television enterprises are obtained by UCINET6.0. The two indexes and their dynamic changes are analyzed in detail. Finally, this study measures the effect of structural embeddedness on the performance of film and television enterprises by correlation analysis and regression analysis, and tests the two hypotheses put forward in the theoretical part. The research shows that: first, the relationship between enterprises in Changsha film and television industry is open to the outside world, and local enterprises mainly focus on investment, production, and other links. In the post-production, special effects, network promotion and other links, it involves less. These links are mainly distributed in Beijing and other places. Second, in Changsha film and television industry enterprise relations network, has the structure hole the most enterprises mainly to have: Hunan TV & Broadcast Intermediary limited company program branch, Xiaoxiang film group, Sina entertainment; In the highest central position of the enterprises or institutions are: Hunan Radio and Television, Hunan TV & Broadcast Intermediary Co., Ltd. program branch, Hunan Satellite TV. Most of these enterprises belong to Hunan Radio and Television Group, they occupy a very important position in the industrial network. Thirdly, regression analysis shows that the effect of structure hole and centrality on the performance of film and television enterprises is positive. That is, the more the film and television enterprises have the structure hole, the better their performance; the higher the centrality, the better the performance of the film and television enterprises.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J943

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