東北本土文化在當(dāng)下中國(guó)人文紀(jì)錄片中的國(guó)際化傳播策略
本文選題:東北文化 + 民俗文化; 參考:《吉林藝術(shù)學(xué)院》2017年碩士論文
【摘要】:在2016年剛剛發(fā)行的《中國(guó)紀(jì)錄片發(fā)展研究報(bào)告2016》中反映,2015年,共計(jì)30.24億元的資金進(jìn)入中國(guó)紀(jì)錄片行業(yè),中國(guó)紀(jì)錄片行業(yè)也創(chuàng)造了總數(shù)46.79億元的回報(bào)。省級(jí)衛(wèi)視、民營(yíng)公司、商業(yè)視頻網(wǎng)站紛紛加大對(duì)紀(jì)錄片行業(yè)、紀(jì)錄片生產(chǎn)與紀(jì)實(shí)產(chǎn)業(yè)的投入,以央視紀(jì)錄頻道為代表的專(zhuān)業(yè)紀(jì)錄頻道,和省級(jí)衛(wèi)視頻道、民營(yíng)專(zhuān)業(yè)頻道全年共播出紀(jì)錄片約76400小時(shí)......《舌尖上的中國(guó)》系列掀起的全民紀(jì)錄片熱還未降溫,《傳承》、《傳家》、《美麗鄉(xiāng)村》、《美麗鄉(xiāng)村》、《本草中國(guó)》、《記住鄉(xiāng)愁》、《人參》、《過(guò)年》等各類(lèi)人文紀(jì)錄片強(qiáng)勢(shì)跟進(jìn),在國(guó)際紀(jì)錄片市場(chǎng)上,這批作品成為閃亮的中國(guó)名片,發(fā)出中國(guó)聲音、傳播中華文化,讓世界認(rèn)識(shí)中國(guó)。優(yōu)秀的紀(jì)錄片也應(yīng)該是動(dòng)聽(tīng)的故事,講述者和講述方式在紀(jì)錄片敘事中起到關(guān)鍵作用,在以往的經(jīng)驗(yàn)中,中國(guó)文化對(duì)外傳播時(shí)遇到的主要難題是東西方的文化差異:中國(guó)紀(jì)錄片在跨文化傳播的過(guò)程中,曾經(jīng)遭遇兩大現(xiàn)實(shí)困境——敘述風(fēng)格的差異化表達(dá)和記錄內(nèi)容的多元跨越,中國(guó)紀(jì)錄片的風(fēng)格沉靜緩慢,表達(dá)的情感相對(duì)內(nèi)斂,而西方紀(jì)錄片以故事化的表達(dá)為主,兼具細(xì)膩的人文觀察;而在時(shí)間維度上,中國(guó)紀(jì)錄片更注重于梳理歷史發(fā)展、展示悠久文化。在國(guó)際語(yǔ)境下,傳播對(duì)象的不同,傳播的手法和方式也會(huì)有所側(cè)重。在當(dāng)下全球化的紀(jì)錄片國(guó)際語(yǔ)境下,向外國(guó)人講好中國(guó)的故事,也就能在“中國(guó)故事、國(guó)際表達(dá)”的母題下,制作出更多反應(yīng)東北本土文化的人文紀(jì)錄作品。
[Abstract]:According to the China documentary Development Research report 2016, released in 2016, in 2015, a total of 3.024 billion yuan of funds went to the Chinese documentary industry, and the Chinese documentary industry also generated a total return of 4.679 billion yuan. Provincial satellite TV, private companies and commercial video websites have increased their investment in the documentary industry, documentary production and documentary industry, professional record channels represented by CCTV record channels, and provincial satellite TV channels. A total of 76400 hours of documentaries are broadcast by private professional channels throughout the year. The "China on the tip of the tongue" series has not cooled the national documentary fever, "inheriting", "passing on", "Beautiful Countryside", "China", "remember homesickness", "Ginseng", "Panax ginseng" >, "New year" and other humanities documentaries, and other strong follow-up, In the international documentary market, this batch of works has become a shining Chinese business card, making Chinese sound, spreading Chinese culture and making the world understand China. Excellent documentaries should also be beautiful stories, narrators and narratives play a key role in documentary narration, in the past experience, The main difficulties encountered in the communication of Chinese culture abroad are the cultural differences between the East and the West. In the process of cross-cultural communication, Chinese documentaries have encountered two major practical predicaments: the differential expression of narrative style and the multiple leaps of recording content. The style of Chinese documentary film is quiet and slow, the emotion expressed is relatively introverted, while the western documentary film is mainly based on story expression and has delicate humanistic observation. In time dimension, Chinese documentary film pays more attention to combing the historical development. Show a long history of culture. In the international context, the dissemination of different objects, communication techniques and methods will also focus. In the international context of the globalization of documentaries, if we tell Chinese stories to foreigners, we will be able to produce more human records reflecting the local culture of the Northeast under the motif of "Chinese Story, International expression".
【學(xué)位授予單位】:吉林藝術(shù)學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類(lèi)號(hào)】:J952
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