本文選題：四川文化 + 城市品牌　； 參考：《四川戲劇》2017年08期

【摘要】：近年來,隨著全球化和城市化的雙重推進(jìn),越來越多的城市開始重視城市品牌建設(shè)。電影作為一種具有強(qiáng)大傳播力的大眾媒介,在城市品牌宣傳方面有著得天獨(dú)厚的優(yōu)勢(shì)。無論是國內(nèi)還是國外,借助影像之力推動(dòng)城市發(fā)展的案例不勝枚舉。在國家西部大開發(fā)政策的支持下,不少電影作品開始將視角對(duì)準(zhǔn)了四川。這些展現(xiàn)四川形象的電影在四川地區(qū)城市的品牌化建設(shè)過程中,提高了城市知名度,構(gòu)建了城市文化空間,塑造了新時(shí)期四川人的精神風(fēng)貌。
[Abstract]:In recent years, with the dual promotion of globalization and urbanization, more and more cities begin to attach importance to urban brand building. As a powerful mass media, film has a unique advantage in urban brand publicity. Whether at home or abroad, the use of images to promote urban development cases are numerous. With the support of the national western development policy, many films began to focus on Sichuan. In the process of brand construction of Sichuan cities, these films which show Sichuan image have raised the city's popularity, constructed the city's cultural space, and shaped the spiritual style of Sichuan people in the new period.
【作者單位】： 成都理工大學(xué)傳播科學(xué)與藝術(shù)學(xué)院;
【基金】：四川文化產(chǎn)業(yè)發(fā)展研究中心項(xiàng)目“影像傳播與四川文化品牌的構(gòu)建”(編號(hào):WHCY2015B2)結(jié)題成果 成都理工大學(xué)中青年骨干教師培養(yǎng)計(jì)劃(編號(hào):JXGG201310)資助
【分類號(hào)】：J905
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本文編號(hào)：1836574