本文選題：《本草中國》 + 文獻(xiàn)價(jià)值��； 參考：《視聽》2016年10期

【摘要】：《本草中國》是一部以介紹"中國非物質(zhì)遺產(chǎn)中藥炮制技術(shù)及中藥傳統(tǒng)制劑方法傳承人"為靈魂,引導(dǎo)觀眾走進(jìn)中藥世界的紀(jì)錄片,它對(duì)普及中醫(yī)藥文化及弘揚(yáng)和傳播我國傳統(tǒng)文化發(fā)揮了重大的作用,一經(jīng)播出就引起了社會(huì)各界的廣泛關(guān)注,收到了高收視、高口碑的良好傳播效果。本文認(rèn)為,該片的成功是由于其自身包涵了多重價(jià)值——文獻(xiàn)價(jià)值、審美價(jià)值、科普價(jià)值、人文價(jià)值,本文將對(duì)這四個(gè)方面進(jìn)行解讀和分析。
[Abstract]:"Chinese Herbal Medicine" is a documentary that introduces the "Chinese Intangible Heritage traditional Chinese Medicine processing Technology and traditional Chinese Medicine preparation methods" as the soul to guide the audience into the world of traditional Chinese medicine. It has played an important role in popularizing traditional Chinese medicine culture and spreading Chinese traditional culture. Once broadcast, it has aroused widespread concern from all walks of life, and has received a good communication effect of high ratings and high reputation. This paper holds that the success of the film is due to its multiple values-literature value, aesthetic value, popular science value, humanistic value. This paper will interpret and analyze these four aspects.
【作者單位】： 華南理工大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：J952

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本文編號(hào)：1829473