發(fā)布時(shí)間：2018-04-21 07:12

  本文選題：紀(jì)錄片產(chǎn)業(yè) + 產(chǎn)業(yè)鏈理論�。� 參考：《廈門大學(xué)》2014年碩士論文

【摘要】：在當(dāng)今經(jīng)濟(jì)和社會環(huán)境快速發(fā)展的條件下,中國紀(jì)錄片產(chǎn)業(yè)也逐漸開始發(fā)力。央視紀(jì)錄頻道的開播、地方電視臺紀(jì)錄片欄目的重新起航、新媒體視頻網(wǎng)站紀(jì)錄片頻道的推出等舉措都讓我們看到了紀(jì)錄片發(fā)展的新希望。尤其是在大眾傳播逐漸走向小眾和專業(yè)化的進(jìn)程中,紀(jì)錄片的市場價(jià)值逐漸凸顯。而紀(jì)錄片在市場化的做大做強(qiáng)的過程中離不開對產(chǎn)業(yè)鏈各個(gè)環(huán)節(jié)的重新洗禮。因此,想要在接下來激烈的競爭中存活下來,必須盤活產(chǎn)業(yè)鏈中制作、播出、銷售等各個(gè)環(huán)節(jié),建構(gòu)完整的紀(jì)錄片產(chǎn)業(yè)鏈。 本文運(yùn)用規(guī)范分析法,將西方經(jīng)典產(chǎn)業(yè)鏈理論建構(gòu)到中國紀(jì)錄片產(chǎn)業(yè)發(fā)展的實(shí)際操作中。將理論和現(xiàn)實(shí)相結(jié)合,把當(dāng)前中國紀(jì)錄片產(chǎn)業(yè)現(xiàn)狀與當(dāng)代中國所處的政策、文化、經(jīng)濟(jì)環(huán)境綜合分析得出中國紀(jì)錄片產(chǎn)業(yè)鏈的相關(guān)特點(diǎn),借鑒西方和臺灣優(yōu)秀紀(jì)錄片產(chǎn)業(yè)機(jī)制,并在此基礎(chǔ)上提出中國紀(jì)錄片產(chǎn)業(yè)鏈建構(gòu)策略。 本文由四個(gè)章節(jié)構(gòu)成,第一章為緒論,主要是對本文研究背景、意義、文獻(xiàn)綜述以及研究方法概述。第二章主要從中國紀(jì)錄片產(chǎn)業(yè)發(fā)展歷程著手,分析當(dāng)代中國紀(jì)錄片產(chǎn)業(yè)內(nèi)在現(xiàn)狀以及在產(chǎn)業(yè)化背景下中國紀(jì)錄片所面臨的的外部環(huán)境困境。第三章的第一部分主要分析了美國電視紀(jì)錄片產(chǎn)業(yè)模式,以Discovery探索頻道為例,分析了discovery頻道的品牌經(jīng)營戰(zhàn)略、整合營銷以及衍生品的開發(fā)模式。第二部分則運(yùn)用邁克爾·波特的鉆石模型重點(diǎn)分析臺灣紀(jì)錄片產(chǎn)業(yè)的發(fā)展模式,探討出對中國紀(jì)錄片產(chǎn)業(yè)發(fā)展的借鑒意義。第四章為本文的重點(diǎn)章節(jié),在前三章的基礎(chǔ)上分析提出了中國紀(jì)錄片產(chǎn)業(yè)鏈完善策略,從融資、制作、播出、銷售四個(gè)環(huán)節(jié)來闡述若干策略建議。
[Abstract]:With the rapid development of economic and social environment, China's documentary industry has gradually begun to develop. The opening of CCTV record channel, the relaunching of local TV documentary program, and the launch of new media video website documentary channel all make us see new hope for the development of documentary. Especially in the process of mass communication gradually moving towards niche and specialization, the market value of documentary is gradually prominent. The documentary film in the process of becoming bigger and stronger can not do without the re-baptism of each link of the industrial chain. Therefore, in order to survive in the following fierce competition, we must activate the production, broadcast, sales and other links in the industrial chain, and construct a complete documentary industry chain. This paper applies the normative analysis method to construct the western classical industrial chain theory into the actual operation of the development of Chinese documentary industry. Combining theory with reality, combining the current situation of documentary industry in China with the policy, culture and economic environment of contemporary China, the author draws the conclusion that the characteristics of China's documentary industry chain are related, and draw lessons from the excellent documentary industry mechanism of the West and Taiwan. On this basis, the construction strategy of Chinese documentary industry chain is put forward. This paper consists of four chapters, the first chapter is an introduction, mainly to the research background, significance, literature review and research methods. The second chapter mainly starts from the development course of Chinese documentary industry, analyzes the internal situation of contemporary Chinese documentary industry and the external environment predicament that Chinese documentary film faces under the background of industrialization. The first part of the third chapter mainly analyzes the American TV documentary industry model, taking Discovery Discovery Channel as an example, analyzes the brand management strategy, integrated marketing and derivatives development model of discovery channel. The second part uses Michael Porter's diamond model to analyze the development model of Taiwan documentary industry and discusses the significance of reference to the development of Chinese documentary industry. The fourth chapter is the key chapter of this paper, on the basis of the first three chapters, the author analyzes and puts forward the strategy of improving the Chinese documentary industry chain, and expounds some strategic suggestions from four aspects of financing, production, broadcasting and sales.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J952

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