本文選題：《還珠格格》　切入點(diǎn)：彈幕　出處：《青年記者》2016年27期 　論文類型：期刊論文

【摘要】：正以彈幕平臺(tái)作為網(wǎng)絡(luò)互動(dòng)媒介,在傳播過(guò)程中,這種互動(dòng)會(huì)使受眾態(tài)度產(chǎn)生變化嗎?本文選擇1998年版電視劇《還珠格格》為研究對(duì)象,選取活躍于彈幕社區(qū)并且具有二次觀看《還珠格格》視頻經(jīng)驗(yàn)的網(wǎng)友為研究樣本,分析網(wǎng)絡(luò)熒屏互動(dòng)對(duì)受眾理解角色形象的影響。網(wǎng)絡(luò)熒屏互動(dòng)模式由于網(wǎng)絡(luò)渠道開(kāi)放,互動(dòng)媒介開(kāi)始通過(guò)聯(lián)結(jié)跨越空間的網(wǎng)絡(luò)端口來(lái)實(shí)現(xiàn)傳播互動(dòng),受眾與受眾平等地進(jìn)行意見(jiàn)交流。網(wǎng)
[Abstract]:With a barrage of interactive media as a network platform, in the communication process, this interaction will make the audience attitude change? The 1998 version of the TV series "Huanzhugege" as the research object, select the active in the community and has a barrage of two times to watch "Huanzhugege > video experience of users as research samples, analysis of the impact of network TV understanding the role of interactive image on the audience. The network screen interactive mode as the network channels open, interactive media began to cross the space through the connection port to achieve network communication, the audience and the audience was equal in opinion net exchange.

【作者單位】： 成都理工大學(xué)傳播科學(xué)與藝術(shù)學(xué)院;
【分類號(hào)】：G206;J905
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本文編號(hào)：1578859