本文關(guān)鍵詞： 國(guó)產(chǎn)紀(jì)錄片 舌尖上的中國(guó) 國(guó)際化 中國(guó)傳統(tǒng)文化　出處：《蘭州大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國(guó)文化體制改革的不斷深入,媒介環(huán)境有了切實(shí)的改善,國(guó)產(chǎn)紀(jì)錄片開始和國(guó)際化接軌,并有了一定的發(fā)展。2012年紀(jì)錄片《舌尖上的中國(guó)》播出后在國(guó)內(nèi)外贏得了認(rèn)可和褒獎(jiǎng),創(chuàng)下了近二十年來國(guó)內(nèi)紀(jì)錄片市場(chǎng)上國(guó)產(chǎn)紀(jì)錄片收視率的新高。這部紀(jì)錄片承載的中華民族的美食記憶,融合了觀眾對(duì)國(guó)產(chǎn)紀(jì)錄片的文化認(rèn)同感,它的傳播效應(yīng)和社會(huì)價(jià)值作為一個(gè)公共話題正在引起全社會(huì)的廣泛關(guān)注。 本文以《舌尖上的中國(guó)》為研究對(duì)象,運(yùn)用文獻(xiàn)分析法和文本分析法研究分析了其創(chuàng)作理念、拍攝方法、傳播途徑等各方面的具體內(nèi)容,目的在于總結(jié)其成功的具體因素,并從中分析符合觀眾需求的紀(jì)錄片的內(nèi)容和形式。標(biāo)準(zhǔn)化和類型化是紀(jì)錄片未來的發(fā)展趨勢(shì),也是國(guó)產(chǎn)紀(jì)錄片的主要努力方向。國(guó)產(chǎn)紀(jì)錄片在發(fā)展的過程中越來越傾向傳播獨(dú)特性、排他性,以及本身所具有歷史人文價(jià)值的內(nèi)容,這也是整個(gè)國(guó)際市場(chǎng)上紀(jì)錄片的主流趨勢(shì)。此外國(guó)產(chǎn)紀(jì)錄片的傳播除了堅(jiān)守主流渠道,還開始側(cè)重于實(shí)施多終端戰(zhàn)略,從而為紀(jì)錄片的傳播打造更多更便捷的傳播平臺(tái)。 國(guó)產(chǎn)紀(jì)錄片在不斷的發(fā)展中逐漸采取商業(yè)化、產(chǎn)業(yè)化的運(yùn)作模式,以紀(jì)錄片創(chuàng)作播出為載體,推動(dòng)相關(guān)產(chǎn)業(yè)的發(fā)展,形成規(guī)模全面的產(chǎn)業(yè)鏈。國(guó)產(chǎn)紀(jì)錄片除了要堅(jiān)守國(guó)內(nèi)市場(chǎng),還要走向國(guó)際市場(chǎng),不僅要強(qiáng)調(diào)本土化的意識(shí),更應(yīng)該具備全球化意識(shí),這就需要國(guó)產(chǎn)紀(jì)錄片選取具有國(guó)際認(rèn)可度和影響力的題材內(nèi)容,對(duì)我國(guó)轉(zhuǎn)型期的社會(huì)現(xiàn)實(shí)和經(jīng)濟(jì)文化生活賦予現(xiàn)代性的理解和世界性的解讀,最大限度地發(fā)揮紀(jì)錄片的經(jīng)濟(jì)、文化、社會(huì)等功能。
[Abstract]:With the deepening of China's cultural system reform, the media environment has been effectively improved, domestic documentaries began to meet the international standards. In 2012, the documentary "China on the tongue" was shown and won recognition and praise at home and abroad. It has set a new high in the domestic documentary market for nearly 20 years. This documentary contains Chinese food memory and combines the audience's cultural identity to domestic documentary. Its spreading effect and social value as a public topic are attracting the attention of the whole society. This paper takes China on the tip of the tongue as the research object, and uses the literature analysis method and the text analysis method to study and analyze the concrete contents of its creative idea, shooting method, transmission way and so on. The purpose is to summarize the specific factors of its success and analyze the content and form of documentary which meet the needs of audience. Standardization and typing are the development trend of documentary in the future. It is also the main direction of domestic documentaries. Domestic documentaries in the process of development more and more tend to spread uniqueness, exclusivity, as well as its own historical and humanistic value of the content. This is also the mainstream trend of documentaries in the international market. In addition, the dissemination of domestic documentaries in addition to sticking to the mainstream channels, but also began to focus on the implementation of multi-terminal strategy. Thus creating more and more convenient communication platform for the dissemination of documentary. In the continuous development of domestic documentaries, they gradually adopt the operation mode of commercialization and industrialization, and take documentary creation and broadcast as the carrier to promote the development of related industries. In addition to adhere to the domestic market, but also to the international market, we should not only emphasize the awareness of localization, but also should have a sense of globalization. This requires the domestic documentary to select the international recognition and influence of the subject matter content, to China's social reality and economic and cultural life in the transition period of modern understanding and worldwide interpretation. Maximize the documentary's economic, cultural, social and other functions.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J952

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