【摘要】： 農(nóng)業(yè)科技圖書網(wǎng)絡營銷系統(tǒng)的構(gòu)建是中國農(nóng)業(yè)科學技術(shù)出版社農(nóng)業(yè)數(shù)字出版系統(tǒng)項目的一部分。通過本論文的研究,為農(nóng)業(yè)科技圖書網(wǎng)絡營銷系統(tǒng)設(shè)計了一個原型系統(tǒng),旨在適應市場經(jīng)濟的發(fā)展對農(nóng)業(yè)科技圖書營銷提出新的要求,為農(nóng)業(yè)科技圖書增加網(wǎng)絡營銷途經(jīng),在一定程度解決農(nóng)業(yè)科圖書的銷售瓶頸問題。具有一定的現(xiàn)實意義和使用價值。 本研究應用了市場營銷、電子商務與網(wǎng)絡營銷、系統(tǒng)設(shè)計開發(fā)相關(guān)方面的理論,分析了目前國內(nèi)外網(wǎng)上書店的總體發(fā)展現(xiàn)狀,并且對幾個有代表性的網(wǎng)上書店進行案例分析,總結(jié)出作為出版社網(wǎng)上營銷系統(tǒng)的設(shè)計需要注意的問題——簡潔實用、方便用戶,在盡量控制開發(fā)、維護成本的原則下,突出與用戶的溝通功能,通過信息推送服務,發(fā)掘潛在需求。在系統(tǒng)分析和設(shè)計過程中主要進行了如下的探索: 一、分析了農(nóng)業(yè)科技圖書自身的特殊性以及我國互聯(lián)網(wǎng)在農(nóng)業(yè)科技圖書用戶中的普及情況與發(fā)展態(tài)勢,認為構(gòu)建農(nóng)業(yè)科技圖書網(wǎng)絡營銷系統(tǒng)是必要的、可行的并且將有良好的發(fā)展前景。結(jié)合實際情況,對農(nóng)業(yè)科技圖書網(wǎng)絡營銷系統(tǒng)的用戶進行了分類,對各類用戶的系統(tǒng)需求以及系統(tǒng)的功能需求進行了詳細分析。 二、農(nóng)業(yè)科技圖書網(wǎng)絡營銷系統(tǒng)的設(shè)計采用目前主流的B/S三層結(jié)構(gòu)模式,實現(xiàn)數(shù)據(jù)、業(yè)務與顯示的分離,降低了網(wǎng)絡的通信量,簡化了開發(fā)過程的工作,使系統(tǒng)具有了更好的安全性、可移植性和擴展性。 三、系統(tǒng)包括前臺展示訂貨系統(tǒng)與后臺管理系統(tǒng)兩個子系統(tǒng),采用不同的登陸頁面。采用建模的方式,進行了系統(tǒng)流程、用例與活動圖分析。對子系統(tǒng)的功能進行了進一步細分,前臺系統(tǒng)主要包括用戶注冊登陸、信息展示、圖書展示查詢、在線訂書四大功能模塊以及一些網(wǎng)站的基本功能;后臺系統(tǒng)主要實現(xiàn)對文章、新聞等信息、圖書、訂單以及各種系統(tǒng)用戶的管理。對于系統(tǒng)的核心——在線訂書與訂單管理部分,還進行了時序圖分析。 四、根據(jù)系統(tǒng)的實際需求,進行了數(shù)據(jù)庫的設(shè)計與界面設(shè)計。既方便用戶的各種操作,同時對系統(tǒng)產(chǎn)生和需要的各種數(shù)據(jù)進行及時有效的存取。 在本研究設(shè)計分析的基礎(chǔ)上,出版社與平章科技發(fā)展公司合作對系統(tǒng)進行實現(xiàn)。采用.Net Framework 3.5環(huán)境, MS SQL Server 2005數(shù)據(jù)庫管理系統(tǒng),構(gòu)建服務器平臺。運用Microsoft Visual Studio2005開發(fā)平臺進行開發(fā)設(shè)計。最后,本研究以中國農(nóng)業(yè)科學技術(shù)出版社為例,對網(wǎng)上購書,訂單管理等功能的實現(xiàn)進行了演示驗證。
[Abstract]:The construction of agricultural science and technology book network marketing system is a part of agricultural digital publishing system project of China Agricultural Science and Technology Publishing House. Through the research of this paper, a prototype system is designed for the agricultural science and technology book network marketing system, which aims to adapt to the development of the market economy and put forward new requirements for the agricultural science and technology book marketing, and increase the network marketing route for the agricultural science and technology book. To a certain extent, to solve the sales bottleneck of agricultural books. Have certain realistic meaning and use value. This study applies the theories of marketing, electronic commerce and network marketing, system design and development, analyzes the overall development situation of online bookstores at home and abroad, and analyzes several representative online bookstores. This paper summarizes the problems that should be paid attention to as the design of publishing house's online marketing system-simple and practical, convenient for users, under the principle of controlling development and maintenance cost as far as possible, emphasizing the function of communicating with users, and pushing service through information. Identify potential needs. In the process of system analysis and design, this paper mainly explores the following: first, it analyzes the particularity of agricultural science and technology books and the popularization and development trend of the Internet among agricultural science and technology book users in our country. It is considered that it is necessary, feasible and promising to construct the network marketing system of agricultural sci-tech books. Combined with the actual situation, the users of the agricultural science and technology book network marketing system are classified, and the system requirements and the functional requirements of all kinds of users are analyzed in detail. Second, the design of agricultural science and technology book network marketing system adopts the current mainstream three-tier structure mode of B / S, which realizes the separation of data, business and display, reduces the network traffic, and simplifies the work of the development process. The system has better security, portability and expansibility. Third, the system includes two subsystems, front display ordering system and background management system, using different landing pages. The system flow, use case and activity diagram are analyzed by modeling. The functions of the subsystem are further subdivided. The front desk system mainly includes four function modules: user registration and login, information display, book display and query, online book booking, as well as the basic functions of some websites. News and other information, books, orders and various system user management. For the core of the system-online book booking and order management, the timing diagram analysis is also carried out. Fourth, according to the actual needs of the system, the database design and interface design. It is not only convenient for users to operate, but also timely and effective access to all kinds of data generated and needed by the system. On the basis of the design and analysis of this study, the publishing house and Pingzhang Science and Technology Development Company cooperate to realize the system. The server platform is constructed by using the. Net Framework 3.5 environment, MS SQL Server 2005 database management system. Use Microsoft Visual Studio2005 development platform to develop and design. In the end, the paper takes China Agricultural Science and Technology Publishing House as an example to demonstrate and verify the realization of online book purchasing and order management.
【學位授予單位】：中國農(nóng)業(yè)科學院
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：TP311.52

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