【摘要】：當今社會,由于互聯(lián)網(wǎng)覆蓋面不斷拓展,電腦以及智能手機等客戶終端使用人群不斷擴大,各種人性化應用軟件層出不窮,網(wǎng)絡服務商費用逐步走低等因素的影響,以博客、微博等為代表的自媒介日新月異,伴之而生的自媒體傳播方式也得以迅猛發(fā)展,融入了廣大網(wǎng)絡用戶的日常生活。以報紙、廣播、電視為首的大眾媒體及其傳播模式則受到了前所未有的挑戰(zhàn)。 自媒體傳播這一新鮮的傳播模式,模糊了傳者與受者的界限,讓信息可以無限增殖、蔓延。這樣的空前自由一端連著大眾的喧鬧和狂歡,一端則是通往盲群的深淵。我國的公民意識在這場媒體革新的狂歡中如雨后春筍般茁壯成長,然而這種成長又難免因過快過急而出現(xiàn)種種問題,尤其當它在我國這樣一片既年輕又有著悠遠歷史的土壤中。自媒體不僅需要良好的意識生態(tài)環(huán)境,同時也是塑造這一意識生態(tài)環(huán)境的主力。只有在良好的公民意識的掌控下,才能趨利避害,更好地為自身發(fā)展奠定基礎(chǔ),為我國公民意識的覺醒和深化發(fā)揮正向的作用。 所以,筆者希望在“自媒體”研究興起之際,運用網(wǎng)絡搜索、數(shù)據(jù)統(tǒng)計、文獻分析等方法,首先探究它的定義,進而剖析其特點及優(yōu)劣,最后提出積極運用自媒體傳播的建議,使其健康有序地促進我國公民意識的深化,更好地為民眾所用、為國家所用。
[Abstract]:In today's society, due to the continuous expansion of the Internet coverage, the continuous expansion of the number of users of customer terminals such as computers and smartphones, the endless emergence of various humanized applications, and the gradual decline in the cost of network service providers, and other factors, to blog, The self-media represented by Weibo has been changing with each passing day, and the self-media communication mode has been developed rapidly, which has been integrated into the daily life of the vast number of Internet users. The mass media, led by newspapers, radio and television, and their modes of communication have been confronted with unprecedented challenges. The new mode of media communication blurs the boundary between the communicator and the recipient and allows the information to proliferate and spread indefinitely. At one end of this unprecedented freedom is the uproar and revelry of the masses, and on the other is the abyss of blindness. The citizen consciousness of our country thrives like bamboo shoots in the carnival of the media innovation, but this kind of growth inevitably causes all sorts of problems because of too fast and too quickly, especially when it is in the soil of our country which is both young and has a long history. Self-media not only needs a good ecological environment of consciousness, but also the main force of shaping the ecological environment of consciousness. Only under the control of good civic consciousness, can we seek advantages and avoid disadvantages, lay a foundation for our own development, and play a positive role in the awakening and deepening of our civic consciousness. Therefore, the author hopes to use the methods of network search, data statistics, literature analysis and so on to probe into its definition, then analyze its characteristics and advantages and disadvantages, and finally put forward some suggestions on the active use of self-media communication when the study of "self-media" is on the rise. Make it healthy and orderly to promote the deepening of China's civic consciousness, better for the public, for the country to use.
【學位授予單位】：山西大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G206;D64

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