本文選題：中興通訊 + 市場(chǎng)競(jìng)爭(zhēng)策略��； 參考：《北京交通大學(xué)》2017年碩士論文

【摘要】：經(jīng)濟(jì)增加值(EVA)作為衡量經(jīng)營業(yè)績(jī)、執(zhí)行業(yè)績(jī)考核的指標(biāo)受到廣泛認(rèn)可,EVA Dimensions公司于2009年在經(jīng)濟(jì)增加值指標(biāo)的基礎(chǔ)上創(chuàng)立了注重評(píng)估企業(yè)價(jià)值創(chuàng)造效率的EVA動(dòng)量(EVA Momentum)指標(biāo)。本文以中興通訊為案例運(yùn)用經(jīng)濟(jì)增加值動(dòng)量體系進(jìn)行評(píng)估,發(fā)現(xiàn)中興通訊在2009-2015年期間經(jīng)濟(jì)增加值動(dòng)量呈現(xiàn)"V"字形態(tài),尤其是在2011-2012年期間,甚至為負(fù)值。由此出發(fā),"哪些因素導(dǎo)致了中興通訊經(jīng)濟(jì)增加值動(dòng)量的變動(dòng)"便是本文核心研究的問題。根據(jù)經(jīng)濟(jì)增加值動(dòng)量的機(jī)理,本文借用案例分析的手段從生產(chǎn)運(yùn)營效率和市場(chǎng)盈利效率兩大層次出發(fā),對(duì)中興通訊近年來的市場(chǎng)發(fā)展策略進(jìn)行歸類與分析,并從盈利模式、研發(fā)水平、成本節(jié)約、未來市場(chǎng)布局等維度闡述中興通訊是如何通過市場(chǎng)競(jìng)爭(zhēng)策略變革達(dá)到促進(jìn)生產(chǎn)運(yùn)營效率和市場(chǎng)盈利效率變動(dòng),進(jìn)而影響經(jīng)濟(jì)增加值動(dòng)量變動(dòng)效果的。通過分析,本文主要得出以下成果:(1)企業(yè)市場(chǎng)競(jìng)爭(zhēng)策略的調(diào)整通過生產(chǎn)運(yùn)營效率或市場(chǎng)盈利效率兩大維度對(duì)企業(yè)的價(jià)值創(chuàng)造效率產(chǎn)生影響,進(jìn)而促進(jìn)注重衡量?jī)r(jià)值創(chuàng)造效率的經(jīng)濟(jì)增加值動(dòng)量指標(biāo)的變動(dòng)。(2)對(duì)經(jīng)濟(jì)增加值動(dòng)量衡量企業(yè)價(jià)值創(chuàng)造效率的機(jī)理進(jìn)行驗(yàn)證,發(fā)現(xiàn)經(jīng)濟(jì)增加值動(dòng)量可成為企業(yè)股東、管理層、投資者衡量經(jīng)營業(yè)績(jī)、執(zhí)行業(yè)績(jī)考核的新指標(biāo)。(3)通過對(duì)中興通訊生產(chǎn)運(yùn)營效率和市場(chǎng)盈利效率兩個(gè)層次的市場(chǎng)競(jìng)爭(zhēng)策略進(jìn)行分析,為其他企業(yè)管理層借助經(jīng)濟(jì)增加值動(dòng)量體系調(diào)整市場(chǎng)競(jìng)爭(zhēng)策略提供參考依據(jù)。本文主要?jiǎng)?chuàng)新在于:(1)本文研究思路與以往的績(jī)效研究有明顯區(qū)別,本文挖掘了經(jīng)濟(jì)增加值動(dòng)量這一指標(biāo),對(duì)中興通訊的發(fā)展市場(chǎng)競(jìng)爭(zhēng)策略調(diào)整進(jìn)行評(píng)估,注重企業(yè)創(chuàng)造效率。(2)本文通過案例分析例證企業(yè)的市場(chǎng)競(jìng)爭(zhēng)策略是如何通過影響生產(chǎn)運(yùn)營效率和市場(chǎng)盈利效率來達(dá)到經(jīng)濟(jì)增加值動(dòng)量變動(dòng)效果的,將經(jīng)濟(jì)增加值動(dòng)量的機(jī)理與實(shí)際案例相結(jié)合,為其他企業(yè)提供了應(yīng)用借鑒。
[Abstract]:As a measure of business performance, EVA Dimensions has been widely recognized as a measure of business performance. In 2009, EVA Dimensions has established a EVA momentum Dimensions index which focuses on evaluating the efficiency of enterprise value creation. This paper takes ZTE as an example to evaluate the value added momentum system. It is found that the value added momentum of ZTE showed a "V" pattern in 2009-2015, especially in 2011-2012, even negative value. From this point of view, "what factors lead to the change of economic value added momentum" is the core problem of this paper. According to the mechanism of economic value added momentum, this paper classifies and analyzes the market development strategy of ZTE in recent years from the two levels of production and operation efficiency and market profit efficiency by using the means of case analysis, and analyzes the profit mode of ZTE in recent years. The dimensions of R & D level, cost saving, future market layout and so on explain how ZTE achieves the change of production and operation efficiency and market profit efficiency through the market competition strategy change, and then affects the effect of the change of economic value added momentum. Through the analysis, this paper mainly draws the following results: 1) the adjustment of the enterprise market competition strategy has an impact on the value creation efficiency of the enterprise through the two dimensions of production and operation efficiency or market profit efficiency. Then promote the change of the economic value added momentum index which pays attention to measuring the efficiency of value creation. (2) verify the mechanism of economic added value momentum to measure the efficiency of value creation of enterprises, and find that economic value added momentum can become the shareholder and management of the enterprise. Through the analysis of the market competition strategy of ZTE production and operation efficiency and market profit efficiency, the investors measure the operating performance and carry out the performance appraisal. It provides a reference for other management to adjust the market competition strategy with the help of the economic value added momentum system. The main innovation of this paper is: (1) the research ideas of this paper are obviously different from previous performance studies. This paper excavates the index of economic value added momentum and evaluates the adjustment of the competitive strategy of ZTE's development market. This paper illustrates how the market competition strategy of enterprises can influence the efficiency of production and operation and the efficiency of market profit to achieve the effect of the change of economic value added momentum through the case study. The mechanism of economic added momentum is combined with practical cases to provide reference for other enterprises.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.63;F406.7

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