本文關(guān)鍵詞：《陜西日?qǐng)?bào)》媒體融合發(fā)展問題與對(duì)策研究　出處：《渤海大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：進(jìn)入互聯(lián)網(wǎng)時(shí)代,媒體形態(tài)發(fā)生了廣泛而深刻的變化。以微博、微信、新聞客戶端為主的新興媒體發(fā)展迅猛,日益成為受眾接受信息的主要方式,傳統(tǒng)媒體受到強(qiáng)烈的沖擊,影響力呈減弱態(tài)勢(shì)。雖然新技術(shù)推動(dòng)傳播方式發(fā)生了劇烈變化,但新的技術(shù)并不產(chǎn)生新的新聞內(nèi)容,而是提高了傳播效率,增加了新的傳播渠道。面對(duì)方興未艾的媒體融合大潮和各種各樣的融合,全國各地的省級(jí)黨報(bào)紛紛搭上“媒體融合”的快車,陸續(xù)開通了微博、微信、新聞客戶端,表面上看似積極的參與了媒體的“融合”發(fā)展,然而實(shí)際的表現(xiàn)卻千差萬別。在將陜西省省委黨報(bào)《陜西日?qǐng)?bào)》與廣東省省委黨報(bào)《南方日?qǐng)?bào)》以及陜西當(dāng)?shù)匕l(fā)行量最大的都市報(bào)《華商報(bào)》進(jìn)行了橫向和縱向的對(duì)比分析之后,發(fā)現(xiàn)《陜西日?qǐng)?bào)》在微信、微博、新聞客戶端的運(yùn)營表現(xiàn)都不盡人意。本文運(yùn)用抽樣調(diào)查的研究方法,對(duì)《陜西日?qǐng)?bào)》、《南方日?qǐng)?bào)》、《華商報(bào)》三家媒體運(yùn)營的新媒體平臺(tái)的閱讀量、評(píng)論量、轉(zhuǎn)發(fā)量等相關(guān)數(shù)據(jù)深入分析后,發(fā)現(xiàn)發(fā)布信息量少、內(nèi)容缺乏吸引力、用戶體驗(yàn)感差是《陜西日?qǐng)?bào)》在媒體融合發(fā)展中存在的主要問題。并根據(jù)《陜西日?qǐng)?bào)》的實(shí)際情況,在內(nèi)容、服務(wù)、人才、黨報(bào)權(quán)威性四個(gè)方面提出對(duì)策,以期對(duì)我國省級(jí)黨報(bào)媒體融合的均衡發(fā)展有所啟示。
[Abstract]:In the Internet era, extensive and profound changes have taken place in media form. Micro-blog, WeChat, news client based new media rapid development, is becoming increasingly important for the audience to receive information, the traditional media has a strong impact force, showed a weakening trend. Although the new technology promotion mode changes dramatically. But the new the new technology does not produce news content, but to improve the transmission efficiency, increase the spread of new media channels. Facing the tide and fusion fusion just unfolding of all kinds, all over the country have a provincial Party newspaper "media convergence" express, have opened the micro-blog, WeChat, news client, seemingly active participation the media of "integration" development, but the actual performance is different. In the Shaanxi provincial Party newspaper "Shaanxi daily" and the Guangdong provincial Party newspaper "Nanfang Daily. After the local and Shaanxi's largest circulation newspaper "China Daily > the transverse and longitudinal comparative analysis, found that the" Shaanxi daily "in WeChat, micro-blog, news client operating performance is unsatisfactory. In this paper, the method of sampling investigation, the Shaanxi daily < > >, < < Nanfang Daily, the amount of reading, China Daily > three media operation platform of the new media comments, in-depth analysis of the relevant data forwarding quantity, found that the release of a small amount of information, the lack of attraction, the user experience is" Shaanxi daily "in the media convergence to the main problems existing in the development. And according to the actual situation, the Shaanxi journal in the content, services, personnel, puts forward the countermeasures from four aspects of party authority, in order to inspire the balanced development of China's provincial Party newspaper media fusion.

【學(xué)位授予單位】：渤海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G216.2

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本文編號(hào)：1369429