本文關(guān)鍵詞：大數(shù)據(jù)環(huán)境下基于SNA的輿情監(jiān)控研究　出處：《天津工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 網(wǎng)絡(luò)輿情 輿情監(jiān)控 SNA 生命周期 大數(shù)據(jù)

【摘要】：網(wǎng)絡(luò)輿情是社會輿情的一種特殊體現(xiàn),是輿情在網(wǎng)絡(luò)中的表現(xiàn)形式。由于互聯(lián)網(wǎng)、計算機技術(shù)快速發(fā)展以及網(wǎng)絡(luò)傳播成本低等原因,網(wǎng)絡(luò)輿情已經(jīng)不斷滲入到人們生活、工作、學(xué)習(xí)中,對國家政治、經(jīng)濟、文化等方面都產(chǎn)生重大影響。網(wǎng)絡(luò)信息具有多元化、不真實、傳播快、范圍廣等特點,隨著移動終端的普及和計算機技術(shù)發(fā)展,大量信息涌入互聯(lián)網(wǎng)平臺,人們可以通過跟帖、評論、發(fā)表言論等方式表達對事件的看法和情緒,參與熱點事件的評論,傳播熱情愈發(fā)高漲。由于網(wǎng)絡(luò)輿情發(fā)散性、傳播快、范圍廣、主觀性等特點,新環(huán)境下網(wǎng)絡(luò)輿情監(jiān)控面臨更加殘酷的困境,因而針對網(wǎng)絡(luò)輿情在新環(huán)境下的監(jiān)控更加有研究價值。本文在大數(shù)據(jù)的背景下,首先闡述輿情的涵義及其特點、輿情傳播、社會網(wǎng)絡(luò)分析法和生命周期理論等理論知識。其次,運用大數(shù)據(jù)及其相關(guān)技術(shù)對輿情案例從媒體和微博兩方面進行數(shù)據(jù)挖掘分析,發(fā)現(xiàn)兩者均影響輿情的發(fā)展。然后,利用SNA建立社會輿情網(wǎng)絡(luò)并開展研究,具體步驟包括:首先,對輿情傳播整體網(wǎng)絡(luò)特征進行分析;其次,再結(jié)合生命周期理論量化輿情傳播階段;最后,各階段分別建立社會網(wǎng)絡(luò),開展實例分析;研究表明,輿情傳播各階段特點不同,傳播規(guī)律也不同。最后,結(jié)合輿情案例分析和大數(shù)據(jù)特點,找出輿情監(jiān)控問題所在:輿情監(jiān)控工作管理意識落后,輿情處理不及時,監(jiān)控技術(shù)不成熟,輿論不可控性增大,主流媒體監(jiān)督機制不完善等;結(jié)合大數(shù)據(jù)特點,從國家、社會和個人三個層面分別提出:改變傳統(tǒng)思想,提升監(jiān)控技術(shù)水平,建立完善的輿情監(jiān)控體系;加強社會媒體的引導(dǎo)與監(jiān)督;提高網(wǎng)民個人素養(yǎng),鼓勵民眾主動參與輿情監(jiān)控工作等關(guān)于新環(huán)境下輿情監(jiān)控的建議。
[Abstract]:Network public opinion is a special manifestation of social public opinion, and it is the form of public opinion in the network. Due to the rapid development of Internet and computer technology and the low cost of network dissemination, Internet public opinion has been continuously infiltrating into people's life, work and study, and has a significant impact on the country's political, economic and cultural aspects. The network information has the characteristics of diversification, not real, spread fast and wide range, along with the development of mobile terminal and the popularization of computer technology, the influx of information through the Internet platform, people can post comments, comments, and other ways to express their views on the event and emotion, participate in hot events comments spread increasingly high enthusiasm. Because of the characteristics of network public opinion divergence, fast dissemination, wide range and subjectivity, under the new environment, Internet public opinion monitoring is facing more brutal difficulties. Therefore, the monitoring of Internet public opinion in the new environment has more research value. In the background of large data, this paper first expounds the meaning and characteristics of public opinion, public opinion dissemination, social network analysis and life cycle theory. Secondly, using large data and related technology to analyze the data mining from two aspects of media and micro-blog, and find that both of them affect the development of public opinion. Then, using SNA to establish social network public opinion and carry out the research, the concrete steps include: first, the whole network of public opinion propagation characteristics were analyzed; secondly, combined with the life cycle theory to quantify the public opinion dissemination stage; finally, social networks are established in each stage, analysis of real cases carried out; research shows that public opinion dissemination characteristics of the various stages of different propagation the law is also different. Finally, combined with the public opinion of case analysis and big data characteristics, find out the problems of public opinion monitoring: public opinion monitoring work management awareness backward, public opinion can not be treated in time, monitoring technology is not mature, public opinion is not controllable increases, the mainstream media supervision mechanism is not perfect; the combination of big data characteristics, proposed separately from the three levels of state, society and individual change the traditional ideas, enhance the monitoring of the technical level, the establishment of public opinion monitoring system; strengthen the guidance and supervision of social media users; improve personal qualities, encourage people to actively participate in the work of the public opinion monitoring public opinion monitoring recommendations under the new environment.
【學(xué)位授予單位】：天津工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP393.09

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