【摘要】：近年來,屏蔽視頻廣告糾紛案頻發(fā),屏蔽視頻廣告行為在我國互聯(lián)網(wǎng)行業(yè)一直備受爭議。最近幾年發(fā)生的互聯(lián)網(wǎng)領(lǐng)域內(nèi)的競爭糾紛案件較傳統(tǒng)的競爭案件而言,對其定性方面更加困難。在我國目前司法實踐中,審判機關(guān)普遍認定屏蔽視頻廣告的行為違背了《反不正當競爭法》一般條款中的“商業(yè)道德”和“誠實信用原則”,更傾向于保護視頻網(wǎng)站經(jīng)營者的固有商業(yè)模式和既得利益。但是我國的反不正當競爭法不是一部單純的商業(yè)利益保護法,保護市場經(jīng)營者利益、消費者利益、社會公共利益均屬于其立法宗旨,所以在司法實踐中應(yīng)綜合權(quán)衡和考量到屏蔽廣告軟件經(jīng)營者的商業(yè)利益、競爭行為的自由性以及消費者的權(quán)益。本文從比例原則視角下競爭行為的正當性考察和消費者自主選擇權(quán)的保護兩大角度出發(fā),認為屏蔽視頻廣告行為符合比例原則中的適當性、必要性和狹義比例原則三個子原則,該行為屬正當范圍內(nèi)的競爭行為,在保障市場競爭行為自由的同時并未嚴重威脅視頻網(wǎng)站的商業(yè)利益存續(xù)。而且認定屏蔽視頻廣告行為具有正當性,體現(xiàn)了對消費者之于互聯(lián)網(wǎng)服務(wù)所享有的自主選擇權(quán)的尊重,為消費者改善瀏覽體驗提供了可能,符合消費者權(quán)益保護法的要求,同時本文提出了基于消費者選擇權(quán)的新制度與新模式的構(gòu)建建議,以期實現(xiàn)視頻網(wǎng)站商業(yè)價值和消費者利益的共贏。
[Abstract]:In recent years, blocking video advertising disputes occurred frequently, blocking video advertising behavior in China's Internet industry has been controversial. In recent years, competition disputes in the Internet field are more difficult to characterize than traditional competition cases. In the current judicial practice in China, judicial organs generally hold that blocking video advertising violates the "business ethics" and the "principle of good faith" in the general provisions of the Anti-unfair Competition Law. More inclined to protect video site operators of the inherent business model and vested interests. However, China's anti-unfair competition law is not a simple protection of commercial interests, to protect the interests of market operators, consumers' interests, and social public interests all belong to its legislative purpose. Therefore, in judicial practice, we should weigh and consider the commercial interests of advertising software operators, the freedom of competition and the rights and interests of consumers. From the perspective of proportionality principle, this paper examines the legitimacy of competition behavior and the protection of consumers' right to self-choice, and holds that the blocking of video advertising acts conforms to the appropriateness of the proportionality principle, the necessity and the narrow sense of proportion principle, and three sub-principles, namely, the principle of proportionality. The behavior is within the scope of competition, while protecting the freedom of market competition without seriously threatening the commercial interests of video sites. Moreover, it is concluded that blocking video advertising is legitimate, reflects the respect for consumers' right to self-choice in Internet services, and provides the possibility for consumers to improve their browsing experience and conforms to the requirements of consumer rights and interests protection law. At the same time, this paper puts forward some suggestions on the construction of a new system and model based on consumers' right of choice, in order to realize the win-win results of the commercial value and consumers' interests of video websites.
【學(xué)位授予單位】：煙臺大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D922.294

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