發(fā)布時(shí)間：2018-05-22 08:41

  本文選題：低碳供應(yīng)鏈 + 合作促銷(xiāo)��； 參考：《科技管理研究》2017年17期

【摘要】：研究由一個(gè)努力減排的制造商和一個(gè)努力促銷(xiāo)的零售商組成的雙渠道供應(yīng)鏈的減排與促銷(xiāo)決策問(wèn)題。首先建立分散決策和集中決策下供應(yīng)鏈成員的Stackelberg博弈模型,表明集中決策會(huì)激勵(lì)制造商努力減排、零售商努力促銷(xiāo)及提高供應(yīng)鏈整體利潤(rùn),為此提出合作減排、合作促銷(xiāo)和成本互擔(dān)3種合作模式,分別構(gòu)建博弈模型來(lái)分析均衡解。研究表明:3種合作方式分別在不同的條件下能提高供應(yīng)鏈及各成員的利潤(rùn),但是合作減排方式不能激勵(lì)零售商努力促銷(xiāo)、合作促銷(xiāo)方式不能激勵(lì)制造商努力減排,而成本互擔(dān)方式能同時(shí)激勵(lì)制造商努力減排水平和零售商努力促銷(xiāo)。最后通過(guò)數(shù)值仿真驗(yàn)證模型的有效性,并對(duì)比分析3種合作方式下消費(fèi)者對(duì)直銷(xiāo)渠道的偏好對(duì)供應(yīng)鏈成員利潤(rùn)的影響。
[Abstract]:This paper studies the problem of emission reduction and promotion decision in a two-channel supply chain composed of a manufacturer who is trying to reduce emissions and a retailer who is trying to promote sales. Firstly, the Stackelberg game model of supply chain members under decentralized and centralized decision is established, which shows that centralized decision will encourage manufacturers to reduce emissions, retailers will strive to promote and increase the overall profit of supply chain, so the cooperative emission reduction is proposed. Three cooperative modes of cooperative promotion and cost sharing are constructed to analyze the equilibrium solution. The research shows that the three ways of cooperation can increase the profit of the supply chain and members under different conditions, but cooperative emission reduction can not motivate retailers to promote sales, and cooperative promotion can not encourage manufacturers to make efforts to reduce emissions. The cost-sharing approach can encourage both manufacturers and retailers to work hard to cut emissions and promote sales. Finally, the effectiveness of the model is verified by numerical simulation, and the influence of consumers' preference for direct selling channels on the profit of supply chain members is compared and analyzed under the three modes of cooperation.
【作者單位】： 上海理工大學(xué)管理學(xué)院;上海理工大學(xué)超網(wǎng)絡(luò)研究中心(中國(guó));
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目“基于供需網(wǎng)(SDN)基本特征理念的企業(yè)合作優(yōu)化模型方法研究(71171135) 上海市哲學(xué)社會(huì)科學(xué)規(guī)劃課題“基于供需網(wǎng)合作度的街區(qū)開(kāi)放判定要素與策略研究”(2016EGL007) 上海高校青年教師培養(yǎng)資助計(jì)劃項(xiàng)目“基于自旋玻璃的社會(huì)供需網(wǎng)的演化機(jī)制研究”(slg14020) 上海市高原學(xué)科建設(shè)項(xiàng)目“管理科學(xué)與工程”
【分類(lèi)號(hào)】：F274;F724;X322
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本文編號(hào)：1921375