【摘要】： 民國時期,在國內掀起一股國貨運動浪潮。受此影響,廣大海外華僑也積極投身于這一救國運動。其中表現(xiàn)最為突出的是南洋的華僑。 華僑在南洋的商業(yè)活動中占有重要地位,推銷國貨就是其中一項。通過爬梳《申報》、《南洋商報》、《南洋研究》、《國貨半月刊》、《國貨月刊》等民國時期報刊、雜志和中國舊海關史料,本文將對華僑推銷國貨的方式、推銷概況、推銷國貨的影響等內容進行探討。 南洋華僑推銷國貨分為兩個階段,19111930年為第一階段,為推銷國貨的開始階段,這一階段的后期得到快速發(fā)展；1931至二戰(zhàn)結束為第二階段,經歷了一個發(fā)展——繁榮——衰落的過程。兩個階段緊密相連,但又存在差異,突出表現(xiàn)在推銷國貨的方式上,前一時期為國貨推銷的探索階段,后一階段的國貨推銷手段和方式更為豐富�？傮w上看,受制于世界大戰(zhàn)等客觀因素和國內國貨廠商國際貿易經驗的匱乏等原因,南洋華僑的國貨運動反響較大,但收效卻并不理想。
[Abstract]:During the period of the Republic of China, a wave of domestic goods movement was set off in China. Under this influence, the vast number of overseas Chinese are also actively involved in this national salvation movement. Among them, the most prominent is the overseas Chinese in Nanyang. Overseas Chinese play an important role in Nanyang's commercial activities, and marketing domestic goods is one of them. By combing the historical materials of newspapers, magazines and old Chinese customs in the Republic of China, such as < Declaration >, "Nanyang Business Daily", "Nanyang Research", "semi-monthly Journal of domestic goods", "monthly Journal of domestic goods" and other historical materials of the Republic of China, this paper will introduce the way and general situation of overseas Chinese marketing of domestic goods. The influence of marketing domestic goods is discussed. The promotion of domestic goods by overseas Chinese in Nanyang is divided into two stages. 19111930 is the first stage. In order to promote the initial stage of domestic goods, the late stage of this stage has been developed rapidly. From 1931 to the end of World War II as the second stage, experienced a process of development-prosperity-decline. The two stages are closely related, but there are differences, which are highlighted in the way of selling domestic goods. The previous period is the exploration stage of domestic marketing, and the latter stage is more abundant in the means and methods of domestic marketing. Generally speaking, due to the objective factors such as the World War and the lack of international trade experience of domestic manufacturers, the domestic movement of overseas Chinese in Nanyang has had a great response, but the results are not ideal.
【學位授予單位】：暨南大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：K258

【引證文獻】

相關碩士學位論文 前1條

1 黃慶慶;20世紀30年代國貨年運動研究[D];安徽師范大學;2012年

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本文編號：2485316