本文選題：大學生　切入點：物質(zhì)主義　出處：《應(yīng)用心理學》2017年01期

【摘要】：采用物質(zhì)主義價值觀量表、沖動性購買行為量表以及金錢態(tài)度量表對720名大學生進行調(diào)查,考察了物質(zhì)主義價值觀(包括以財物定義成功和以獲取財物為中心)與大學生沖動性購買行為的關(guān)系,以及金錢態(tài)度在其中的中介作用。結(jié)果發(fā)現(xiàn):(1)金錢態(tài)度與以財物定義成功、以獲取財物為中心、沖動性購買行為呈正相關(guān),沖動性購買行為與以財物定義成功、以獲取財物為中心呈正相關(guān);(2)金錢態(tài)度分別在大學生以財物定義成功與沖動性購買行為、以獲取財物為中心與沖動性購買行為之間的關(guān)系中起著部分中介作用。
[Abstract]:Using materialistic values scale, impulsive purchase behavior scale and money attitude scale, 720 college students were investigated. This paper examines the relationship between materialistic values (including the definition of property success and the acquisition of property as the center) and impulsive buying behavior of college students. The results show that the monetary attitude is positively correlated with the definition of success and the acquisition of property, while the impulsive purchase behavior is positively correlated with the definition of success in terms of property, and the behavior of impulsive purchase is positively correlated with the definition of success in terms of property. Money attitude plays an intermediary role in defining the relationship between successful and impulsive purchase behavior and the relationship between the acquisition of property and impulsive purchase behavior.
【作者單位】： 廣東省高等學校師資培訓中心;廣州大學教育學院;華南師范大學心理學院/心理應(yīng)用研究中心;
【分類號】：B848.3

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本文編號：1656504