【摘要】：文化"走出去"作為中國(guó)新時(shí)期"走出去"發(fā)展戰(zhàn)略的重要內(nèi)容,不僅是國(guó)家經(jīng)濟(jì)實(shí)力增強(qiáng)的必然結(jié)果,更是中國(guó)"軟實(shí)力"提升的重要表現(xiàn)。文章以孔子學(xué)院作為我國(guó)文化"走出去"的代理變量,使用差分GMM和系統(tǒng)GMM兩種估計(jì)方法對(duì)文化"走出去"的投資效應(yīng)進(jìn)行實(shí)證研究。認(rèn)為孔子學(xué)院作為我國(guó)文化"走出去"的最典型代表,雖然以向世界傳播中華文化及推廣漢語(yǔ)為主要任務(wù),卻對(duì)我國(guó)的對(duì)外直接投資產(chǎn)生了很大影響,文化"走出去"表現(xiàn)出顯著的投資推動(dòng)效應(yīng),而且這種投資推動(dòng)效應(yīng)具有明顯的經(jīng)濟(jì)差異性和洲際差異性。今后孔子學(xué)院應(yīng)該從以數(shù)量擴(kuò)張為主的外延式發(fā)展逐步向以質(zhì)量提升為主的內(nèi)涵式發(fā)展轉(zhuǎn)型,從而更好地推動(dòng)中國(guó)企業(yè)"走出去"。
[Abstract]:As an important part of China's development strategy of "going out" in the new period, culture "going out" is not only an inevitable result of the strengthening of national economic strength, but also an important manifestation of the promotion of "soft power" in China. Taking Confucius Institute as the proxy variable of "going out" in our country, this paper makes an empirical study on the investment effect of "going out" by using differential GMM and systematic GMM. It is believed that Confucius Institute, as the most typical representative of Chinese culture "going out", has had a great influence on China's foreign direct investment, although its main task is to spread Chinese culture to the world and to promote Chinese language. Culture "going out" shows remarkable investment promotion effect, and this kind of investment promotion effect has obvious economic difference and intercontinental difference. In the future, Confucius Institutes should gradually transform from the extension of quantitative expansion to the implicit development of quality improvement so as to promote Chinese enterprises to "go out" better.
【作者單位】： 山東工商學(xué)院國(guó)際商學(xué)院;中國(guó)社會(huì)科學(xué)院數(shù)量經(jīng)濟(jì)與技術(shù)經(jīng)濟(jì)研究所;
【基金】：山東省社科規(guī)劃研究青年項(xiàng)目“基于交易成本視角的語(yǔ)言對(duì)山東省出口貿(mào)易影響研究:機(jī)理、路徑及對(duì)策”(14DJJJ05) 中國(guó)博士后科學(xué)基金第56批面上資助項(xiàng)目“中國(guó)低碳出口的制度競(jìng)爭(zhēng)力研究”(2014M561130) 山東省軟科學(xué)研究計(jì)劃項(xiàng)目“科技制度創(chuàng)新對(duì)山東省低碳出口競(jìng)爭(zhēng)力提升研究”(2014RKB01065) 山東省自然科學(xué)基金博士項(xiàng)目“全球價(jià)值鏈視野下山東垂直專(zhuān)業(yè)化分工地位提升的實(shí)現(xiàn)路徑研究”(2016ZRB01552)
【分類(lèi)號(hào)】：G125

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