江蘇影視產(chǎn)業(yè)與地域文化互動(dòng)機(jī)理及優(yōu)化調(diào)控
本文關(guān)鍵詞: 影視產(chǎn)業(yè) 地域文化 互動(dòng)機(jī)理 優(yōu)化調(diào)控 江蘇省 出處:《江蘇師范大學(xué)》2017年碩士論文 論文類(lèi)型:學(xué)位論文
【摘要】:新時(shí)期,開(kāi)展影視產(chǎn)業(yè)與地域文化互動(dòng)研究,對(duì)于強(qiáng)化地域文化特色,發(fā)展特色地域文化產(chǎn)業(yè),實(shí)現(xiàn)影視產(chǎn)業(yè)發(fā)展中文化價(jià)值與經(jīng)濟(jì)價(jià)值的精巧平衡、全球化背景下的本土化堅(jiān)守、文化現(xiàn)代化進(jìn)程中的傳統(tǒng)守望、文化資源的充分永續(xù)利用與文化邁上新臺(tái)階的統(tǒng)籌兼顧均有重要的意義。本文基于地方性、文化認(rèn)同、嵌入性等視角,以1982-2016年間江蘇省內(nèi)獲得國(guó)家級(jí)重要獎(jiǎng)項(xiàng)且反映江蘇地域文化的42部影視文本為研究對(duì)象,運(yùn)用文本分析、詞頻分析等研究方法,分析江蘇影視產(chǎn)業(yè)與地域文化的互動(dòng)過(guò)程,進(jìn)而從市場(chǎng)效益、文化認(rèn)同、意識(shí)形態(tài)等嵌入角度揭示其動(dòng)力機(jī)制,探討二者調(diào)控措施。研究表明:(1)江蘇影視產(chǎn)業(yè)經(jīng)歷了快速起步—平穩(wěn)過(guò)渡—高質(zhì)量發(fā)展—成熟四個(gè)階段;影視基地建設(shè)呈現(xiàn)南多北少蘇南發(fā)展水平高于蘇北的格局。(2)江蘇影視產(chǎn)業(yè)與地域文化間表現(xiàn)為立體式全方位的互動(dòng)過(guò)程。一方面,江蘇地域文化通過(guò)歷史名人、地方景觀、本土方言、民歌戲曲、地域精神等地域元素影響江蘇影視主角、影視取景、影視對(duì)白、影片音樂(lè)、影片主旨等的選擇、借鑒和創(chuàng)新。另一方面,影視產(chǎn)業(yè)成為地域文化的一種全新傳播媒介,成為市場(chǎng)經(jīng)濟(jì)條件下文化傳承創(chuàng)新的重要力量與方式。(3)江蘇影視產(chǎn)業(yè)與江蘇地域文化互動(dòng)機(jī)理是多重嵌入的結(jié)果。基于資本、經(jīng)濟(jì)效益的市場(chǎng)嵌入是影視產(chǎn)業(yè)文化特色形成的第一推動(dòng)力。文化嵌入層面中,個(gè)人層面的文化認(rèn)同引致的文化自覺(jué)、文化責(zé)任是影響影視創(chuàng)作的內(nèi)在能動(dòng)力量;各級(jí)政府的文化定位與文化戰(zhàn)略,政府與部隊(duì)、企事業(yè)戰(zhàn)略合作以及國(guó)家宏觀層面的政策環(huán)境,通過(guò)引導(dǎo)匡正,促進(jìn)影視作品風(fēng)格特色的塑造,形成外在結(jié)構(gòu)性力量。(4)針對(duì)江蘇影視與地域文化的良性互動(dòng),提出相應(yīng)調(diào)控措施:江蘇影視產(chǎn)業(yè)應(yīng)立足地域多元特色文化,打造“江蘇風(fēng)情”影視劇;提升江蘇影視基地建設(shè)水平,夯實(shí)江蘇影視產(chǎn)業(yè)發(fā)展載體;融入主流價(jià)值觀,引發(fā)觀眾情感共鳴;創(chuàng)新影視產(chǎn)業(yè)發(fā)展模式,傳承地域文化;加強(qiáng)政策引導(dǎo)扶持,創(chuàng)造良好的政策環(huán)境。
[Abstract]:The new period, to carry out the film and television industry and regional cultural interaction, for strengthening the geographical and cultural characteristics, development characteristics of regional culture industry, cultural film and television industry value and economic value of the delicate balance, adhere to the localization of culture under the background of globalization, the modernization process of the traditional watch, cultural resources and culture to fully sustainable utilization a new level of overall consideration has important significance. This paper is based on the local, cultural identity, embeddedness perspective, to 1982-2016 years in Jiangsu Province won the national awards and reflect the Jiangsu region culture 42 text as the object of study, using the research methods of text analysis, frequency analysis, analysis of the interaction process in Jiangsu film and television industry and regional culture, and benefit from the market, cultural identity, ideology embedded reveals its power mechanism, discusses the two control measures. The result shows: (1) the Jiangsu film industry experienced a rapid start - smooth transition - high quality development of four stages of maturity; the film base construction is less than in the north south development level of South of Jiangsu province has higher pattern. (2) the Jiangsu film industry and regional culture show a full range of three-dimensional interactive process. On the one hand, Jiangsu regional culture through historical celebrities, local landscape, local dialect, folk opera, influence of regional spirit elements in Jiangsu film and television star, framing, film dialogue, film music, movie theme choice, reference and innovation. On the other hand, the film industry has become a new media dissemination of regional culture, become a market economy under the condition of cultural heritage of innovation and an important force. (3) Jiangsu film and television industry and the culture of Jiangsu is the result of multiple embedded interactive mechanism. Based on the capital market, the economic benefit is embedded. As the first driving force of industrial culture formation. Embedding culture level, the individual level of cultural identity caused by the cultural consciousness, cultural responsibility is the inherent power of film and television creation; cultural orientation and cultural strategy at all levels of government, government and army, enterprise strategic cooperation and policy environment of the national macro level, guided by rectification to promote the film and television works, shaping the style, form the external structural strength. (4) according to the interaction of Jiangsu television and regional culture, put forward the corresponding measures: Jiangsu film industry should be based on the regional various cultural features, to create "Jiangsu style" TV drama; enhance the construction level of Jiangsu film base, reinforce the development of Jiangsu film and television industry carrier; the mainstream values, causing the audience emotional resonance; innovation and development mode of film and television industry, the heritage of regional culture; strengthen policy guidance and support, to create a good A good policy environment.
【學(xué)位授予單位】:江蘇師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類(lèi)號(hào)】:G127;J943
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