本文選題：L區(qū) + 微時(shí)代�。� 參考：《西南交通大學(xué)》2017年碩士論文

【摘要】：隨著網(wǎng)絡(luò)信息技術(shù)的發(fā)展,微博、微信等新型媒體已經(jīng)成為社會(huì)生活中重要的社交媒體,人類已經(jīng)進(jìn)入了以內(nèi)容短小、傳播速度快、溝通更加便捷為主要特征的微時(shí)代。在這種背景下,政府的輿論宣傳工作面臨著巨大的機(jī)遇與挑戰(zhàn)。課題在對(duì)微時(shí)代的背景進(jìn)行了充分的調(diào)研和分析、對(duì)國(guó)內(nèi)外相關(guān)研究的整理和總結(jié)的基礎(chǔ)上,以L區(qū)政府為主要研究對(duì)象,通過(guò)文獻(xiàn)研究法、系統(tǒng)研究法以及案例研究法,對(duì)L區(qū)政府的輿論宣傳工作實(shí)踐進(jìn)行了較為全面的調(diào)研總結(jié)。同時(shí),發(fā)現(xiàn)存在著一定的問(wèn)題,主要有輿論宣傳理念轉(zhuǎn)變不到位、多樣化信息平臺(tái)有待健全、工作人員信息技能有待提高、政府輿情反應(yīng)與甄別機(jī)制有待完善等,并對(duì)這些問(wèn)題進(jìn)行了較為深入的分析,其內(nèi)在的原因主要有政府輿論宣傳觀念思想自身轉(zhuǎn)變較慢、宣傳資源投入較低、宣傳工作機(jī)制不健全等方面。在公共關(guān)系理論、公共傳播學(xué)理論以及治理與善治等理論的指導(dǎo)下,課題提出L區(qū)政府的輿論宣傳工作應(yīng)加快轉(zhuǎn)變?cè)谖r(shí)代下的理念,即增強(qiáng)對(duì)微時(shí)代的正確認(rèn)識(shí),主動(dòng)適應(yīng)和積極面對(duì)微時(shí)代下的政府輿論宣傳工作;加強(qiáng)政府各類資源投入,尤其是加強(qiáng)人才技能培訓(xùn);構(gòu)建L區(qū)政府多樣化輿論宣傳互動(dòng)平臺(tái),注意引導(dǎo)公眾積極參與;健全L區(qū)政府輿論宣傳引導(dǎo)機(jī)制,提高輿情敏銳度和反應(yīng)能力,建立輿論應(yīng)急預(yù)案機(jī)制等。
[Abstract]:With the development of network information technology, Weibo, WeChat and other new media have become an important social media in social life.Under this kind of background, the government's public opinion propaganda work faces the enormous opportunity and the challenge.On the basis of thorough investigation and analysis of the background of the micro-era, and on the basis of the collation and summary of the related research at home and abroad, the paper takes the L district government as the main research object, through the literature research, the systematic research and the case study.To L district government's public opinion propaganda work practice has carried on the more comprehensive investigation summary.At the same time, it is found that there are some problems, such as the transformation of public opinion propaganda idea is not in place, the diversified information platform needs to be improved, the information skills of the staff need to be improved, and the mechanism of government public opinion reaction and screening needs to be improved.The main reasons are the slow change of public opinion and ideology, the low investment of propaganda resources, the imperfect mechanism of propaganda and so on.Under the guidance of public relations theory, public communication theory, governance and good governance theory, the subject puts forward that the public opinion propaganda work of L district government should speed up the transformation of the concept under the micro-era, that is, to strengthen the correct understanding of the micro-era.Actively adapt to and actively face the propaganda work of government public opinion under the micro-era; strengthen all kinds of government resources investment, especially strengthen the training of talents and skills; construct the interactive platform of diversified public opinion propaganda of L district government, pay attention to guiding the public to participate actively;Improve the public opinion propaganda and guidance mechanism, improve the public opinion acumen and response ability, establish the public opinion emergency plan mechanism and so on.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：C912.63

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1 李燕犁;“微時(shí)代”背景下L區(qū)政府輿論宣傳研究[D];西南交通大學(xué);2017年

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本文編號(hào)：1755235