【摘要】：隨著信息技術(shù)進(jìn)步不斷加快,增強(qiáng)現(xiàn)實(shí)(AR)技術(shù)在數(shù)字出版業(yè)中的應(yīng)用日趨廣泛,增強(qiáng)現(xiàn)實(shí)出版產(chǎn)品快速進(jìn)入用戶消費(fèi)視野。鑒于行業(yè)生態(tài)整體尚未成熟,厘清增強(qiáng)現(xiàn)實(shí)技術(shù)在數(shù)字出版業(yè)中的應(yīng)用問(wèn)題對(duì)產(chǎn)業(yè)健康發(fā)展有重要現(xiàn)實(shí)意義。本文主要探討增強(qiáng)現(xiàn)實(shí)技術(shù)在數(shù)字出版業(yè)應(yīng)用過(guò)程中的技術(shù)、標(biāo)準(zhǔn)、終端、內(nèi)容、經(jīng)營(yíng)、監(jiān)管6個(gè)問(wèn)題。認(rèn)為增強(qiáng)現(xiàn)實(shí)技術(shù)較其他虛擬技術(shù)擁有更現(xiàn)實(shí)的商業(yè)應(yīng)用潛力,立足產(chǎn)業(yè)生態(tài)演進(jìn)思維和產(chǎn)業(yè)鏈延伸視角是夯實(shí)增強(qiáng)現(xiàn)實(shí)技術(shù)應(yīng)用基礎(chǔ)的關(guān)鍵。
[Abstract]:With the rapid progress of information technology, the application of augmented reality (AR) technology in digital publishing industry is becoming more and more extensive, and augmented reality publishing products quickly enter the field of user consumption. In view of the fact that the whole industry ecology is not yet mature, it is of great practical significance to clarify the application of augmented reality technology in the digital publishing industry for the healthy development of the industry. This paper mainly discusses six problems in the application of augmented reality technology in digital publishing industry: technology, standard, terminal, content, management and supervision. It is considered that augmented reality technology has more realistic commercial application potential than other virtual technologies. Based on the thinking of industrial ecological evolution and the perspective of industrial chain extension, it is the key to consolidate the foundation of augmented reality technology application.
【作者單位】： 重慶工商大學(xué)融智學(xué)院文化產(chǎn)業(yè)研究所;
【基金】：重慶市教育委員會(huì)科技項(xiàng)目“重慶教育數(shù)字出版促進(jìn)縣域教育資源公平配置研究”(項(xiàng)目編號(hào):KJ1401702) 重慶工商大學(xué)融智學(xué)院校級(jí)重點(diǎn)項(xiàng)目“重慶教育數(shù)字出版業(yè)與勞動(dòng)力人口教育資源均衡的耦合關(guān)系研究”(項(xiàng)目編號(hào):20158003)的階段性成果
【分類號(hào)】：G230.7

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