貴州官書局出版發(fā)行考述
發(fā)布時(shí)間:2019-06-03 01:46
【摘要】:晚清時(shí)期,在各省紛紛成立官書局的背景之下,地處偏隅的貴州在嚴(yán)修視學(xué)期間創(chuàng)辦了貴州官書局,效仿天津書局的經(jīng)營(yíng)模式,集圖書刊刻、購(gòu)運(yùn)、銷售于一體。貴州官書局通過刊刻多種實(shí)學(xué)之書,并從省外官書局購(gòu)運(yùn)各類經(jīng)史子集和西學(xué)書籍以及《時(shí)務(wù)報(bào)》代銷的活動(dòng),采取銷售、贈(zèng)送和獎(jiǎng)勵(lì)的圖書發(fā)行方式和因地制宜的銷售策略使其得到廣泛傳播。這不僅促進(jìn)了貴州新文化的發(fā)展,同時(shí)也培育了一批具有進(jìn)步思想的人士,為貴州社會(huì)發(fā)展做出了重大貢獻(xiàn)。
[Abstract]:In the late Qing Dynasty, under the background of the establishment of official bookstores in various provinces, Guizhou, which is located in the corner of Guizhou, founded Guizhou official Book Company during Yan Xiu's inspection period, imitating the business model of Tianjin Book Company, collecting book engraving, purchasing and shipping, and selling in one. Guizhou official Book Bureau adopts sales activities by printing a variety of practical books, and purchasing and shipping a variety of subsets of classics and history and western books from provincial and foreign official books, as well as the activities of "current affairs newspaper". The distribution of books and sales strategies tailored to local conditions make them widely disseminated. This not only promoted the development of Guizhou new culture, but also cultivated a group of people with progressive ideas, and made great contributions to the social development of Guizhou.
【作者單位】: 華中師范大學(xué);貴州師范學(xué)院;
【分類號(hào)】:G239.29
本文編號(hào):2491573
[Abstract]:In the late Qing Dynasty, under the background of the establishment of official bookstores in various provinces, Guizhou, which is located in the corner of Guizhou, founded Guizhou official Book Company during Yan Xiu's inspection period, imitating the business model of Tianjin Book Company, collecting book engraving, purchasing and shipping, and selling in one. Guizhou official Book Bureau adopts sales activities by printing a variety of practical books, and purchasing and shipping a variety of subsets of classics and history and western books from provincial and foreign official books, as well as the activities of "current affairs newspaper". The distribution of books and sales strategies tailored to local conditions make them widely disseminated. This not only promoted the development of Guizhou new culture, but also cultivated a group of people with progressive ideas, and made great contributions to the social development of Guizhou.
【作者單位】: 華中師范大學(xué);貴州師范學(xué)院;
【分類號(hào)】:G239.29
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