【摘要】："專(zhuān)精特新"是中小型大學(xué)出版社轉(zhuǎn)型的主要方向,然而在轉(zhuǎn)型過(guò)程中,中小型大學(xué)出版社需要面對(duì)大型出版社和出版集團(tuán)等"航母"的外部競(jìng)爭(zhēng)壓力以及出版社內(nèi)部管理體制先天不足等內(nèi)部問(wèn)題。以上問(wèn)題的存在,可能導(dǎo)致中小型大學(xué)出版社陷入轉(zhuǎn)型誤區(qū),進(jìn)而影響其在市場(chǎng)化浪潮下的生存與發(fā)展。本文從"專(zhuān)精特新"四個(gè)方面出發(fā),剖析中小型大學(xué)出版社在轉(zhuǎn)型之路上可能遇到的實(shí)際問(wèn)題,指出其轉(zhuǎn)型需面對(duì)的困境,進(jìn)而根據(jù)其自身特點(diǎn)和優(yōu)勢(shì),為其克服外部競(jìng)爭(zhēng)壓力和內(nèi)部機(jī)制完善問(wèn)題提供可能的路徑。
[Abstract]:"Specialization is the main direction of the transformation of small and medium-sized university publishing houses". However, in the process of transformation, Small and medium-sized university publishing houses need to face the external competitive pressure of "aircraft carrier" such as large publishing houses and publishing groups, as well as the inherent shortcomings of the internal management system of publishing houses. The existence of the above problems may lead to the misunderstanding of the transformation of small and medium-sized university publishing houses, and then affect their survival and development under the wave of marketization. This paper analyzes the practical problems that may be encountered by small and medium-sized university publishing houses on the road of transformation from four aspects of "specialization and innovation", points out the difficulties they need to face in the transformation, and then according to their own characteristics and advantages, It provides a possible way to overcome the pressure of external competition and the improvement of internal mechanism.
【作者單位】： 廈門(mén)大學(xué)出版社法律編輯室;
【分類(lèi)號(hào)】：G239.22
，

本文編號(hào)：2488234