【摘要】：長(zhǎng)久以來(lái),傳統(tǒng)出版在人們的生活中一直扮演著傳播文化知識(shí)的重要角色,而如今,隨著現(xiàn)代技術(shù)的發(fā)展,迅速崛起的數(shù)字出版改變了傳統(tǒng)出版業(yè)的生產(chǎn)、發(fā)行等各個(gè)環(huán)節(jié),新的出版主體、新的市場(chǎng)、新的營(yíng)銷模式相繼產(chǎn)生,數(shù)字出版逐漸顯現(xiàn)出替代傳統(tǒng)出版地位的趨勢(shì)。在這場(chǎng)數(shù)字化大潮中,傳統(tǒng)紙質(zhì)圖書(shū)遇到了越來(lái)越多的壓力和挑戰(zhàn)。在線閱讀、電子書(shū)、手機(jī)閱讀等新型閱讀方式也正在深刻影響著人們的閱讀習(xí)慣,2009年數(shù)字出版整體產(chǎn)值超過(guò)傳統(tǒng)出版。傳統(tǒng)出版必須走數(shù)字化道路,已經(jīng)成為業(yè)界的共識(shí)。但傳統(tǒng)出版在轉(zhuǎn)變出版理念、開(kāi)辟新的圖書(shū)市場(chǎng)和完善數(shù)字營(yíng)銷手段等方面面臨重重困難,如何克服自身存在的不足,抓住機(jī)遇實(shí)現(xiàn)新的發(fā)展,已成為擺在傳統(tǒng)出版人面前的共同難題。 因此,本篇論文試圖通過(guò)較為全面地分析傳統(tǒng)出版和數(shù)字出版的發(fā)展現(xiàn)狀,數(shù)字出版的特點(diǎn)以及其對(duì)傳統(tǒng)出版造成的諸多影響等,從而探究出傳統(tǒng)出版應(yīng)對(duì)數(shù)字化挑戰(zhàn)的對(duì)策,以促進(jìn)傳統(tǒng)出版的可持續(xù)發(fā)展。
[Abstract]:For a long time, traditional publishing has been playing an important role in the dissemination of cultural knowledge in people's lives. Now, with the development of modern technology, the rapid rise of digital publishing has changed the production, distribution and other links of the traditional publishing industry. New publishing subjects, new markets, new marketing models have emerged one after another, and digital publishing gradually appears to replace the traditional publishing position. In this digital tide, the traditional paper books face more and more pressure and challenges. Online reading, e-books, mobile phone reading and other new reading methods are also profoundly affecting people's reading habits, the overall output value of digital publishing exceeded traditional publishing in 2009. The traditional publishing must take the digital road, has become the consensus of the industry. However, the traditional publishing faces many difficulties in the aspects of changing the publishing concept, opening up a new book market and perfecting the means of digital marketing, how to overcome its own shortcomings and seize the opportunity to achieve new development. It has become a common problem in front of traditional publishers. Therefore, this paper attempts to analyze the development of traditional publishing and digital publishing, the characteristics of digital publishing and its impact on traditional publishing, and so on, so as to explore the countermeasures of traditional publishing to meet the challenge of digitalization. To promote the sustainable development of traditional publishing.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 郭妍妍;基于產(chǎn)業(yè)鏈合作競(jìng)爭(zhēng)的我國(guó)移動(dòng)數(shù)字出版產(chǎn)業(yè)結(jié)構(gòu)研究[D];北京交通大學(xué);2012年

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本文編號(hào)：2464267