發(fā)布時間：2019-02-13 04:21

【摘要】： 競爭情報作為一項重要的經(jīng)濟管理的手段和方法,自其產(chǎn)生之后迅速發(fā)展,不斷在不同產(chǎn)業(yè)進行應(yīng)用,為企業(yè)帶來巨大的效益。然而在國內(nèi),競爭情報在出版產(chǎn)業(yè)的研究和應(yīng)用則很少。本文嘗試把競爭情報的相關(guān)理論應(yīng)用于出版企業(yè),對競爭情報理論中的情報搜集分析部分進行詳述。筆者先從出版企業(yè)和競爭情報兩方面的知識來引出出版企業(yè)競爭情報的概念,對出版企業(yè)的情報具體信息盡心界定,敘述出版企業(yè)的情報源有哪些,以及競爭情報對出版企業(yè)有哪些針對性的指導(dǎo)作用。其次對出版企業(yè)所處的宏觀環(huán)境進行研究,從政治經(jīng)濟文化幾個方面的環(huán)境分析對出版企業(yè)有何影響。然后對出版企業(yè)所處的行業(yè)環(huán)境進行分述,分別研究了與出版企業(yè)相關(guān)的出版改制、對民營出版的支持、數(shù)字出版、版權(quán)貿(mào)易、版權(quán)保護幾個方面進行分析。再次對出版企業(yè)的內(nèi)部要素進行分析,弄清分析的要素。最后以安徽時代出版?zhèn)髅焦咀鳛榘咐龑ζ溥M行SWOT分析,進行實證研究。 第一部分,通過對出版經(jīng)濟發(fā)展的現(xiàn)狀及產(chǎn)生的問題進行列舉和分析,得出出版行業(yè)中存在巨大的機遇和挑戰(zhàn),而競爭情報作為信息預(yù)警、決策支持的一項重要工具在眾多行業(yè)得以應(yīng)用,并取得了重大的成績。筆者又對出版產(chǎn)業(yè)和競爭情報兩方面的相關(guān)文獻進行綜合分析,認為出版產(chǎn)業(yè)需要競爭情報的引入,同時競爭情報也能夠應(yīng)用于出版產(chǎn)業(yè)。 第二部分,對出版競爭情報的相關(guān)概念及其內(nèi)涵外延進行界定,出版企業(yè)應(yīng)該關(guān)注的情報源進行詳述,并列舉國內(nèi)一些能夠搜集到情報的一些場合和機構(gòu)。同時對情報工作中對情報真?zhèn)魏蜏蚀_性驗證問題進行研究,這一部分最后還給出出版情報的特點和對企業(yè)發(fā)展的作用。 第三部分,對出版企業(yè)面臨的環(huán)境進行分析。本文分成兩個方面進行敘述,一是企業(yè)面臨的一般環(huán)境,包括政治經(jīng)濟文化幾個部分。二是企業(yè)面臨的產(chǎn)業(yè)環(huán)境,包括出版企業(yè)所面臨的出版體制改革、民營出版、數(shù)字出版、版權(quán)貿(mào)易、版權(quán)保護幾個方面進行信息的搜集分析,梳理出這些問題中的情報對出版企業(yè)的作用。 第四部分,對出版企業(yè)的自身情報和競爭對手情報進行搜集分析。本文稱為企業(yè)內(nèi)部情報搜集,首先筆者通過問卷調(diào)查方式得出哪些情報應(yīng)該去搜集,然后把這些龐雜的情報進行梳理分類。對這些情報所代表的含義、獲得方式、作用進行詳細解釋,希望對情報工作者能夠有實際的指導(dǎo)作用。 第五部分,把時代出版?zhèn)髅焦咀鳛榘咐M行研究,筆者首先描述該公司的基本情報并說明把該公司作為案例的原因。對于該公司所處的競爭環(huán)境、自身和對手情報進行搜集分析,并用SWOT方法進行分析,得出企業(yè)的各項戰(zhàn)略,并對其進行分析。
[Abstract]:As an important means and method of economic management, competitive intelligence has developed rapidly since it came into being, and has been continuously applied in different industries, bringing great benefits to enterprises. However, in China, the research and application of competitive intelligence in the publishing industry is rare. This paper attempts to apply the theory of competitive intelligence to publishing enterprises, and gives a detailed description of the part of intelligence collection and analysis in the theory of competitive intelligence. From the knowledge of publishing enterprises and competitive intelligence, the author introduces the concept of competitive intelligence of publishing enterprises, defines the specific information of publishing enterprises, and narrates the sources of information of publishing enterprises. As well as competitive intelligence for publishing enterprises what targeted guidance. Secondly, the macro environment of the publishing enterprises is studied, and the influence of the environment on the publishing enterprises is analyzed from several aspects of politics, economy and culture. Then, the paper describes the industry environment of publishing enterprises, studies the publishing reform related to publishing enterprises, analyzes the support of private publishing, digital publishing, copyright trade and copyright protection. Thirdly, the internal factors of publishing enterprises are analyzed to make clear the elements of analysis. Finally, take Anhui Times Publishing Media Company as a case to carry on the SWOT analysis, carries on the empirical research. In the first part, by enumerating and analyzing the present situation and problems of publishing economy development, we draw the conclusion that there are great opportunities and challenges in the publishing industry, and competitive intelligence is used as information early warning. An important tool of decision support has been applied in many industries and has made great achievements. The author also makes a comprehensive analysis of the literature on the publishing industry and competitive intelligence, and points out that the publishing industry needs the introduction of competitive intelligence, and competitive intelligence can also be applied to the publishing industry. In the second part, the author defines the concept and connotation of publishing competitive intelligence, details the information sources that should be paid attention to by publishing enterprises, and enumerates some occasions and institutions which can collect information in our country. At the same time, the problems of veracity and veracity verification of information in information work are studied. At last, the characteristics of publishing information and its effect on the development of enterprises are given. The third part analyzes the environment faced by publishing enterprises. This paper is divided into two aspects: the first is the general environment that enterprises face, including several parts of political economy and culture. Second, the industrial environment faced by enterprises, including the reform of the publishing system faced by publishing enterprises, private publishing, digital publishing, copyright trade, copyright protection and information collection and analysis. Sort out the role of information in these issues for publishing enterprises. In the fourth part, the author collects and analyzes the information of the publishing enterprises and their competitors. This paper is called internal intelligence collection. Firstly, the author obtains what information should be collected by questionnaire, and then sorts out the complex information. The meaning, the way of obtaining and the function of these information are explained in detail in order to give practical guidance to the intelligence workers. In the fifth part, time Publishing Media Company is taken as a case study. Firstly, the author describes the basic information of the company and explains the reasons why the company is regarded as a case. For the competitive environment of the company, the intelligence of its own and its rivals are collected and analyzed, and the SWOT method is used to analyze the strategies of the enterprise.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G230-F;G350

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 唐滿艷;我國圖書出版行業(yè)的產(chǎn)業(yè)競爭力研究[D];東北師范大學(xué);2012年

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本文編號：2421173