數(shù)字化教育內容產品的策劃與運營
發(fā)布時間：2018-11-10 08:32
【摘要】：在互聯(lián)網(wǎng)環(huán)境下,媒體內容產品逐漸依賴社交關系的引入。數(shù)字教育出版者需要具備產品思維,善于運用數(shù)字技術聚合優(yōu)質內容資源,為用戶提供個性化閱讀或學習服務。文章分析了內容產品設計機制、線上線下互動機制和導航索引機制,從流通和運營的角度,提出了教育內容產品生態(tài)圈運營的策略。
[Abstract]:In the Internet environment, media content products gradually rely on the introduction of social relations. Publishers of digital education need to have product thinking, be good at using digital technology to aggregate high quality content resources, and provide personalized reading or learning services for users. This paper analyzes the mechanism of content product design, the interaction mechanism between online and offline, and the navigation index mechanism. From the point of view of circulation and operation, this paper puts forward the strategy of the operation of educational content product ecological circle.
【作者單位】： 湖北第二師范學院文學院;華中科技大學出版社;
【基金】：湖北省教育廳人文社科重點項目“湖北數(shù)字出版產業(yè)品牌運營策略研究”成果,項目編號為15D132
【分類號】：G230.7
，
本文編號：2321929
[Abstract]:In the Internet environment, media content products gradually rely on the introduction of social relations. Publishers of digital education need to have product thinking, be good at using digital technology to aggregate high quality content resources, and provide personalized reading or learning services for users. This paper analyzes the mechanism of content product design, the interaction mechanism between online and offline, and the navigation index mechanism. From the point of view of circulation and operation, this paper puts forward the strategy of the operation of educational content product ecological circle.
【作者單位】： 湖北第二師范學院文學院;華中科技大學出版社;
【基金】：湖北省教育廳人文社科重點項目“湖北數(shù)字出版產業(yè)品牌運營策略研究”成果,項目編號為15D132
【分類號】：G230.7
，
本文編號：2321929
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