【摘要】：隨著互聯(lián)網(wǎng)的普及,傳統(tǒng)圖書出版由大眾出版向小眾出版轉(zhuǎn)型漸成趨勢,但基于商家效益最大化、出版考量機(jī)制、出版配套成本等因素考慮,完全意義上的小眾圖書出版尚不盡現(xiàn)實(shí),應(yīng)側(cè)重挖掘開發(fā)具有大眾潛質(zhì)的小眾圖書,尋求產(chǎn)品的"小市場大份額"。同時(shí)在進(jìn)行圖書出版開發(fā)時(shí),應(yīng)結(jié)合選題價(jià)值判斷的定性分析、定量分析以及換位思考主觀分析,以增加選題論證的可信度及對未來市場的預(yù)期把控,減少圖書出版的盲目性。
[Abstract]:With the popularity of the Internet, the transition of traditional book publishing from mass publishing to minority publishing has gradually become a trend. However, based on the factors such as maximizing the profits of merchants, considering the mechanism of publishing, and the cost of publishing, and so on, The publishing of minority books in a complete sense is not yet realistic, so we should pay more attention to excavating and developing niche books with mass potential and seeking the "small market large share" of the products. At the same time, we should combine the qualitative analysis, quantitative analysis and subjective analysis for others in order to increase the reliability of topic selection and control the future market, and reduce the blindness of book publishing.
【作者單位】： 上海大學(xué)出版社;
【分類號(hào)】：G239.2

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本文編號(hào)：2301970