【摘要】：基于2011年至2016年上市公司年報數(shù)據(jù),本文發(fā)現(xiàn)鳳凰傳媒的一些盈利數(shù)據(jù)很可觀,但在與同行業(yè)對比時處于中下游的位置;盈利的質(zhì)量很高,在成本控制方面還有不足。這些影響了其盈利能力的進一步提升。鳳凰傳媒應(yīng)從資本經(jīng)營、資產(chǎn)經(jīng)營和商品經(jīng)營入手,增強其綜合盈利能力。
[Abstract]:Based on the annual report data of listed companies from 2011 to 2016, this paper finds that some profit data of Phoenix Media are considerable, but they are in the middle and downstream position when compared with the same industry; the quality of profit is very high, and the cost control is still insufficient. These have affected its profitability to further enhance. Phoenix Media should start with capital management, asset management and commodity operation to enhance its comprehensive profitability.
【作者單位】： 東北財經(jīng)大學會計學院;
【分類號】：G239.2-F
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本文編號：2298963