【摘要】：互聯(lián)網(wǎng)社會(huì)化知識(shí)問答社區(qū)不僅具有社交功能,同時(shí)以問答的形式一定程度實(shí)現(xiàn)了知識(shí)資源的整合,促進(jìn)了知識(shí)的共享與流通。文章以知乎為例,從傳播學(xué)的視角分析知乎的內(nèi)容生產(chǎn)模式、知識(shí)分享機(jī)制及其傳播優(yōu)勢(shì);探討"知乎出版"的產(chǎn)品特征、運(yùn)營(yíng)機(jī)制、"互聯(lián)網(wǎng)+傳統(tǒng)出版"融合發(fā)展手段;討論"知乎出版"圍繞知識(shí)服務(wù)模式展開的業(yè)態(tài)創(chuàng)新,思考其發(fā)展面臨的水化危機(jī)和版權(quán)保護(hù)挑戰(zhàn);最后分析其對(duì)傳統(tǒng)出版與數(shù)字出版融合發(fā)展的啟示。
[Abstract]:The social knowledge Q & A community of Internet not only has social function, but also realizes the integration of knowledge resources in the form of question and answer to a certain extent, and promotes the sharing and circulation of knowledge. Taking Zhihu as an example, this paper analyzes the production mode of content, the mechanism of knowledge sharing and its communication advantages from the perspective of communication, and probes into the product characteristics, operational mechanism and the integrated development means of "traditional Internet Publishing". This paper discusses the innovation of "Zhihu Publishing" around the mode of knowledge service, considers the crisis of hydration and the challenge of copyright protection faced by its development, and finally analyses its enlightenment to the integration of traditional publishing and digital publishing.
【作者單位】： 中南大學(xué)中國(guó)村落文化研究中心;中南大學(xué)文學(xué)與新聞傳播學(xué)院;
【分類號(hào)】：G230.7
，

本文編號(hào)：2278574