【摘要】：按需印刷代表了一種全新的印刷方式和理念,基于數(shù)字技術(shù)的發(fā)展,按需印刷可以解決目前我國(guó)民營(yíng)書(shū)店普遍存在的圖書(shū)庫(kù)存的問(wèn)題,又能促進(jìn)一些短缺、絕版、個(gè)性圖書(shū)的出版,既有利于社會(huì)學(xué)術(shù)交流,又可以滿足個(gè)人文化需求,能夠充分實(shí)現(xiàn)圖書(shū)出版社會(huì)效益和經(jīng)濟(jì)效益的統(tǒng)一,有著廣闊的市場(chǎng)前景。本文以我國(guó)民營(yíng)書(shū)店按需印刷發(fā)展為研究對(duì)象,首先概述了我國(guó)民營(yíng)書(shū)店按需印刷發(fā)展的形勢(shì),對(duì)民營(yíng)書(shū)店開(kāi)展按需印刷的基本條件和可行性進(jìn)行分析,然后,進(jìn)一步剖析我國(guó)民營(yíng)書(shū)店按需印刷發(fā)展的現(xiàn)實(shí)問(wèn)題,詳細(xì)分析了這些問(wèn)題存在的原因,在此基礎(chǔ)上,提出了我國(guó)民營(yíng)書(shū)店開(kāi)展按需印刷戰(zhàn)略轉(zhuǎn)型業(yè)務(wù)的策略性建議,以期待我國(guó)民營(yíng)書(shū)店的健康發(fā)展和我國(guó)出版事業(yè)的繁榮。本論文共分為6個(gè)部分:第一章是緒言,主要講述選題的背景和意義,相關(guān)文獻(xiàn)研究綜述以及本文的研究思路、內(nèi)容與方法。第二章主要是對(duì)相關(guān)概念的研究。第三、第四章是本文的第一個(gè)重點(diǎn),主要剖析了我國(guó)民營(yíng)書(shū)店按需印刷發(fā)展的概況,民營(yíng)書(shū)店按需印刷發(fā)展的可行性及面臨的具體問(wèn)題,對(duì)民營(yíng)書(shū)店按需印刷面臨的問(wèn)題進(jìn)行了系統(tǒng)闡述。第五章是本文的另一個(gè)重點(diǎn),針對(duì)民營(yíng)書(shū)店按需印刷發(fā)展存在的具體問(wèn)題,從國(guó)家政策、產(chǎn)業(yè)聯(lián)盟整合、版權(quán)保護(hù)、人才培養(yǎng)等方面分別提出具體的應(yīng)對(duì)策略,為推動(dòng)我國(guó)民營(yíng)書(shū)店按需印刷的發(fā)展做出各自的努力。最后一部分是結(jié)語(yǔ),主要總結(jié)了全文內(nèi)容,表達(dá)了對(duì)我國(guó)民營(yíng)書(shū)店按需印刷發(fā)展的期望與市場(chǎng)前瞻。
[Abstract]:On-demand printing represents a new printing method and concept. Based on the development of digital technology, on-demand printing can solve the problem of book inventory that exists in private bookstores in our country at present, and it can also promote some shortages and out of print. The publication of individual books is not only conducive to social and academic exchanges, but also to meet the needs of individual culture. It can fully realize the unification of social and economic benefits of book publishing, and has a broad market prospect. This paper takes the development of printing on demand of private bookstores in our country as the research object. Firstly, it summarizes the situation of the development of printing on demand in private bookstores in China, analyzes the basic conditions and feasibility of developing printing on demand in private bookstores, and then analyzes the feasibility of the development of printing on demand in private bookstores. This paper further analyzes the practical problems in the development of printing on demand in private bookstores in China, and analyzes in detail the reasons for these problems. On the basis of this, it puts forward some strategic suggestions for developing the strategic transformation business of printing on demand in private bookstores in China. In order to look forward to the healthy development of private bookstores and the prosperity of China's publishing industry. This paper is divided into six parts: the first chapter is the introduction, mainly about the background and significance of the topic, the relevant literature review, as well as the research ideas, contents and methods of this paper. The second chapter mainly studies the related concepts. Third, the fourth chapter is the first focus of this paper, mainly analyzes the general situation of the development of private bookstores printing on demand, the feasibility of the development of private bookstores on demand printing and the specific problems facing them. The problems of printing on demand in private bookstores are systematically expounded. The fifth chapter is another key point of this paper, aiming at the specific problems existing in the development of private bookstores on demand printing, it puts forward specific countermeasures from the aspects of national policy, industrial alliance integration, copyright protection, personnel training and so on. In order to promote the development of private bookstores printing on demand to make their own efforts. The last part is the conclusion, mainly summarizes the full text, expresses the expectation and the market prospect to the private bookshop on demand printing development in our country.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G239.2

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本文編號(hào)：2266279