發(fā)布時(shí)間：2018-09-01 06:27

【摘要】：在網(wǎng)上書(shū)店、電子圖書(shū)以及讀者閱讀方式變化等沖擊下,實(shí)體書(shū)店紛紛關(guān)門停業(yè)。筆者認(rèn)為實(shí)體書(shū)店倒閉的首要原因是書(shū)店人氣指數(shù)低,如果沒(méi)有人流也就沒(méi)有商機(jī),將失去生存發(fā)展的機(jī)會(huì)。本文試從實(shí)體書(shū)店提高人氣的角度出發(fā),從找準(zhǔn)自身定位、優(yōu)化硬件設(shè)施、提高服務(wù)水平、開(kāi)拓經(jīng)營(yíng)范圍、加強(qiáng)宣傳推廣5個(gè)方面進(jìn)行分析探討,為實(shí)體書(shū)店生存發(fā)展提供思路。
[Abstract]:Under the impact of online bookstores, e-books and changes in the way readers read, physical bookstores have closed. The author believes that the primary reason for the collapse of the real bookstore is the low popularity index of the bookstore. If there is no flow of people there will be no business opportunities and the opportunity for survival and development will be lost. From the point of view of increasing the popularity of physical bookstores, this paper analyzes and discusses five aspects, which are to find out their own position, to optimize hardware facilities, to improve service level, to open up business scope, and to strengthen propaganda and promotion. To provide ideas for the survival and development of physical bookstores.
【作者單位】： 云南出版集團(tuán)有限責(zé)任公司;
【分類號(hào)】：G239.23

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本文編號(hào)：2216386