【摘要】：科技的發(fā)展使實體書店的發(fā)展遭受到嚴重沖擊,但近兩年政府的扶持和書店自身的探索使其發(fā)展看到了新的希望。本文通過對技術(shù)造成的人們閱讀習慣的改變和互聯(lián)網(wǎng)對實體書店的沖擊分析,闡述了實體書店發(fā)展面臨的問題。并通過需求分析、案例對比分析、營銷分析提出實體書店發(fā)展策略,本文認為實體書店將形成新型的多元化的復合型的以創(chuàng)意、藝術(shù)、體驗為核心的發(fā)展道路。
[Abstract]:With the development of science and technology, the development of brick-and-mortar bookstores has suffered a serious impact, but the support of the government and the exploration of the bookstores themselves in the past two years have made the development of the bookstores see new hope. Through the analysis of the change of people's reading habits caused by technology and the impact of the Internet on the physical bookstores, this paper expounds the problems facing the development of the physical bookstores. Through demand analysis, case analysis and marketing analysis, this paper puts forward the development strategy of the entity bookstore. This paper holds that the entity bookstore will form a new type of complex development road with creativity, art and experience as the core.
【作者單位】： 山東省濟南市山東大學;
【分類號】：G239.23

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