【摘要】：報(bào)紙是人們了解新聞時(shí)事、接受信息的主要媒介,其普及性廣,影響力大。在新聞傳播領(lǐng)域,報(bào)紙仍然占據(jù)著重要地位,與社會(huì)、經(jīng)濟(jì)、文化、生活等息息相關(guān)。本文以媒介融合為考察背景,對(duì)當(dāng)前報(bào)紙的發(fā)展情況和讀者結(jié)構(gòu)做出綜合分析,提出報(bào)紙如何提升版面設(shè)計(jì)語(yǔ)言。對(duì)報(bào)紙版面設(shè)計(jì)語(yǔ)言有一個(gè)概念性了解之后,明確其特點(diǎn),細(xì)化為版面理性設(shè)計(jì)語(yǔ)言和感性設(shè)計(jì)語(yǔ)言兩部分,前者是有具體細(xì)則和規(guī)范可以遵循的,包括文字、線條、分欄等,后者是是需要感性領(lǐng)悟來把握的,包括圖形、色彩和留白等。本文通過對(duì)31個(gè)省1018種不同報(bào)紙取樣調(diào)查,對(duì)報(bào)頭的色彩、標(biāo)題與正文的文字字體、分欄與網(wǎng)格體系組合形式、圖片使用量等要素做出系統(tǒng)地量化分析,得出其變化的相關(guān)數(shù)據(jù),并以圖表的形式做出歸納總結(jié)。 在這些變化的基礎(chǔ)上分析版面設(shè)計(jì)語(yǔ)言產(chǎn)生變化的原因,綜合分析報(bào)紙這一紙質(zhì)媒介與廣播、電視、雜志、網(wǎng)絡(luò)四種媒介的差異性,通過優(yōu)劣性對(duì)比,總結(jié)出報(bào)紙向其他媒介學(xué)習(xí)借鑒的地方,報(bào)紙向廣播學(xué)習(xí)設(shè)立欄目的模式,細(xì)分受眾市場(chǎng);向電視學(xué)習(xí)震撼的視覺效果;向雜志學(xué)習(xí)時(shí)尚的封面設(shè)計(jì);向網(wǎng)絡(luò)學(xué)習(xí)強(qiáng)大的鏈接功能等。報(bào)紙向其他媒介汲取優(yōu)勢(shì)元素,使得報(bào)紙版面設(shè)計(jì)語(yǔ)言的呈現(xiàn)發(fā)生了變化。 對(duì)版面設(shè)計(jì)語(yǔ)言發(fā)生變化這一現(xiàn)象作出進(jìn)一步深入分析,總結(jié)出在媒介融合影響下,報(bào)紙版面整體外貌、內(nèi)部編排以及功能性所發(fā)生的深層次的變化。由此提出報(bào)紙版面語(yǔ)言設(shè)計(jì)創(chuàng)新的個(gè)人見解,即版面設(shè)計(jì)語(yǔ)言應(yīng)該更加立體化,由平面向多維發(fā)展,適當(dāng)引入中國(guó)元素、地域特色;版面色彩語(yǔ)言應(yīng)該層次化,求簡(jiǎn)約不求多,注重色彩的可見度;異型報(bào)紙突破現(xiàn)有報(bào)紙版型的束縛;依靠新技術(shù)的應(yīng)用豐富版面語(yǔ)言呈現(xiàn)的平臺(tái)。
[Abstract]:Newspaper is the main medium for people to understand current affairs and receive information. It has wide popularity and great influence. In the field of news communication, newspapers still occupy an important position, closely related to society, economy, culture, life and so on. Based on the background of media fusion, this paper makes a comprehensive analysis of the current newspaper development and reader structure, and puts forward how to improve the layout design language. After a conceptual understanding of the newspaper layout design language, the characteristics of the language are clarified and refined into two parts: the rational layout design language and the perceptual design language. The former has specific rules and regulations to follow, including text, lines, columns, etc. The latter need perceptual understanding to grasp, including graphics, colors and white space. Through sampling and investigation of 1018 different newspapers in 31 provinces, this paper makes a systematic quantitative analysis of the color of the newspaper head, the text font of the title and the text, the combined form of column and grid system, the usage of pictures, and so on. Get the relevant data of its change, and make a summary in the form of chart. On the basis of these changes, this paper analyzes the reasons for the changes in layout design language, and comprehensively analyzes the differences between the paper medium and the four media of broadcasting, television, magazine and network, through the comparison of advantages and disadvantages. The paper sums up the places where newspapers can learn from other media, such as establishing columns to broadcast, subdividing the audience market, learning the shocking visual effects from TV, learning fashion cover design from magazines, and so on. Learn from the network of powerful link functions and so on. Newspapers draw advantage elements from other media, so that the presentation of newspaper layout design language has changed. This paper makes a further analysis of the phenomenon of the changes in layout design language, and summarizes the profound changes in the overall appearance, internal layout and functionality of newspaper layout under the influence of media integration. Therefore, the author puts forward his personal opinion on the innovation of newspaper layout language design, that is, the layout design language should be more three-dimensional, develop from plane to multi-dimension, appropriately introduce Chinese elements and regional characteristics, and the layout color language should be hierarchical, and not be simple, but not more. Emphasis on the visibility of color; abnormal newspapers break through the constraints of the existing newspaper format; rely on the application of new technology rich layout language presentation platform.
【學(xué)位授予單位】：沈陽(yáng)航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G213

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