本文選題：潛在需求 + 狼圖騰��； 參考：《經(jīng)濟(jì)研究參考》2017年23期

【摘要】：正一、選題由滿足現(xiàn)實(shí)需求向滿足潛在需求轉(zhuǎn)變的必要性網(wǎng)絡(luò)具有信息海量、更新快、成本低等圖書所難以匹敵的優(yōu)勢(shì),對(duì)傳統(tǒng)出版業(yè)產(chǎn)生"災(zāi)難性沖擊"。面對(duì)這一挑戰(zhàn),我國(guó)不少出版者選題仍然多以適應(yīng)市場(chǎng)、滿足現(xiàn)實(shí)需求為主,因而盛行跟風(fēng)和追風(fēng),是其市場(chǎng)份額下降的重
[Abstract]:First, the necessity of changing the topic from meeting the actual demand to meeting the potential demand has the advantage of mass information, fast updating and low cost, which has a "disastrous impact" on the traditional publishing industry. In the face of this challenge, many publishers in our country still choose topics to adapt to the market and meet the actual needs. Therefore, the prevailing trend of following the trend and the trend of pursuit is the heavy part of its market share decline.
【作者單位】： 淮北師范大學(xué)經(jīng)濟(jì)學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“基于經(jīng)濟(jì)學(xué)視角的協(xié)同創(chuàng)新網(wǎng)絡(luò)研究”(15FJL013) 安徽省社科規(guī)劃項(xiàng)目(AHSKY2015D42) 安徽省教育廳人文社科項(xiàng)目(2014sk21)
【分類號(hào)】：G232.1

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相關(guān)期刊論文 前2條

1 張金福;對(duì)圖書市場(chǎng)潛在需求的認(rèn)識(shí)[J];編輯學(xué)刊;2000年04期

2 張金福;對(duì)圖書市場(chǎng)潛在需求的認(rèn)識(shí)[J];編輯學(xué)刊;2000年S1期

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本文編號(hào)：2065131