發(fā)布時間：2018-06-06 02:24

  本文選題：少兒出版 + 少兒文學(xué)類圖書��； 參考：《武漢理工大學(xué)》2010年碩士論文

【摘要】：社會的發(fā)展與變遷深刻地影響著出版業(yè)的發(fā)展,隨著出版體制改革的不斷深入,我國的出版業(yè)逐漸由計劃經(jīng)濟體制轉(zhuǎn)向了市場經(jīng)濟體制。在日益加劇的市場競爭中,出版業(yè)的經(jīng)營風(fēng)險也不斷增大,如果不事先進行科學(xué)合理的策劃,出版企業(yè)的生存與發(fā)展將不可避免地會遭遇更多的挫折。在這樣的環(huán)境中,出版策劃逐漸成為影響出版活動成敗的關(guān)鍵環(huán)節(jié)。 本文以近幾年來迅速崛起且備受社會關(guān)注的少兒文學(xué)類圖書為研究對象,從出版學(xué)、傳播學(xué)、文學(xué)和經(jīng)濟學(xué)等多學(xué)科視角,說明了出版策劃對于繁榮少兒類文學(xué)圖書出版的意義所在,闡述了繁榮少兒文學(xué)類圖書出版對于少年兒童健康成長的重要意義。文章的論述以五年為時間維度,圍繞一些成功的實踐案例,對我國的少兒文學(xué)類圖書出版策劃做了廣泛而深入的探討。文中以開卷信息技術(shù)公司統(tǒng)計的相關(guān)數(shù)據(jù)為基礎(chǔ),對近五年來我國的少兒文學(xué)類圖書出版市場概況進行了梳理,從中總結(jié)出了我國少兒文學(xué)類圖書出版市場發(fā)展中顯現(xiàn)出的出版規(guī)律：經(jīng)典作品長盛不衰、系列化圖書生命更持久、作家明星效應(yīng)顯現(xiàn)等；同時也指出了我國少兒文學(xué)類圖書出版市場還存在著諸如重復(fù)出版、粗制濫造、定價偏高、出版結(jié)構(gòu)不平衡等問題,全面地分析了這些問題產(chǎn)生的根源。 “出版策劃是一個系統(tǒng)工程”,本文將這一理念貫穿到圖書出版的整個流程,具體從選題策劃、制作策劃和營銷策劃三個層面探討了少兒文學(xué)類圖書出版系列活動中的普遍規(guī)律,結(jié)合國內(nèi)的成功案例,借鑒國外的先進經(jīng)驗,明確地闡述了少兒文學(xué)類圖書選題策劃應(yīng)當以讀者的需求為前提,把握好圖書內(nèi)容的文學(xué)性、教育性和兒童性的體現(xiàn)；營銷策劃要以質(zhì)量為保障；闡述了封面的外觀和文字設(shè)計、圖書的開本和版式設(shè)計以及插圖的設(shè)計是少兒文學(xué)類圖書制作策劃中的重要環(huán)節(jié),在少兒類文學(xué)圖書出版策劃的系統(tǒng)工程同樣占有重要地位；并論述了如何樹立并維護好少兒文學(xué)類圖書的品牌,以實現(xiàn)出版策劃的良性循環(huán)。研究少兒文學(xué)類圖書出版策劃活動中少兒讀者的特殊需求和一般需求,旨在總結(jié)前人實踐的成功經(jīng)驗,針對少兒文學(xué)出版市場中出現(xiàn)的問題尋求相應(yīng)的解決方法,科學(xué)指導(dǎo)今后的出版活動合理規(guī)避市場風(fēng)險,提高少兒文學(xué)類圖書的出版質(zhì)量和出版效率,從中探索少兒文學(xué)類圖書出版的可持續(xù)發(fā)展道路。
[Abstract]:The development and vicissitude of the society deeply influence the development of the publishing industry. With the deepening of the reform of the publishing system, the publishing industry of our country has gradually changed from the planned economy system to the market economy system. In the increasingly fierce market competition, the operating risk of the publishing industry is also increasing. If the scientific and reasonable planning is not carried out in advance, the survival and development of the publishing enterprises will inevitably encounter more setbacks. In such an environment, publishing planning has gradually become a key link that affects the success or failure of publishing activities. This paper focuses on the children's literature books, which have been rising rapidly in recent years, from the perspectives of publishing, communication, literature and economics. This paper explains the significance of publishing planning for the prosperity of children's literary books, and expounds the important significance of the prosperity of children's literature for the healthy growth of children. Based on the five years' time dimension and some successful practice cases, this paper makes an extensive and in-depth discussion on the planning of the publication of children's literature books in our country. Based on the statistics of open book information technology company, this paper reviews the market of children's literature books in China in the past five years. This paper summarizes the publishing laws in the development of the children's literature publishing market in China: the classic works are prosperous, the serialized books' life is more lasting, and the writer's star effect appears. At the same time, the paper points out that there are still some problems in the publishing market of children's literature books in China, such as repeated publication, shoddy production, high pricing and unbalanced publishing structure, and analyzes the root causes of these problems in an all-round way. "Publishing planning is a system engineering", this paper runs through this idea to the whole process of book publishing, specifically from the topic planning, This paper probes into the general rules in the series of activities of children's literature books publication from three aspects of production planning and marketing planning, and draws lessons from the advanced experience of foreign countries in combination with domestic successful cases. This paper expounds clearly that children's literature books should take the needs of the readers as the premise, grasp the literariness, education and children of the books, and ensure the quality of the marketing planning. This paper expounds the appearance and character design of the cover, the design of the opening and typography of books and the design of illustrations, which is an important link in the production and planning of children's literature books, and also occupies an important position in the systematic engineering of children's literature books' publishing planning. It also discusses how to establish and maintain the brand of children's literature books in order to realize the virtuous circle of publishing planning. This paper studies the special needs and general needs of children readers in the planning activities of children's literature publishing, in order to sum up the successful experiences of predecessors and seek corresponding solutions to the problems in the children's literature publishing market. To guide the publication activities in the future, to avoid the market risk reasonably, to improve the publishing quality and efficiency of children's literature books, and to explore the sustainable development of children's literature books publication.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G232.1

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本文編號：1984600