本文選題：商務(wù)印書館 + 環(huán)境分析　； 參考：《西南大學(xué)》2011年碩士論文

【摘要】：商務(wù)印書館是中國近代最大的民營出版機構(gòu),在近代30多年的風雨歷程中取得了多方面的成就,其中極為突出的一個方面就是自發(fā)自覺地踐行了現(xiàn)代企業(yè)科學(xué)所推崇的企業(yè)文化理論,成就斐然。本文從商務(wù)印書館在近代出版業(yè)歷程中最為輝煌的1902年—1932年入手,對商務(wù)印書館在全盛時期的企業(yè)文化建設(shè)進行了細致的梳理并作出自己的思考。以下是本文的基本結(jié)構(gòu)和主要內(nèi)容： 第一章緒論主要介紹論文選題的緣起,研究的現(xiàn)狀,研究時間的界定和論文思路及創(chuàng)新點。 第二章首先簡要介紹了商務(wù)印書館在20世紀前三十年的發(fā)展歷程和取得的成就。其次對作為本文理論基礎(chǔ)的現(xiàn)代企業(yè)文化理論觀點做了介紹并對其主要層面：精神、物質(zhì)、制度和行為的含義和功能進行了論述,最后試圖尋找到歷史悠久的商務(wù)印書館在企業(yè)文化建設(shè)方面與現(xiàn)代企業(yè)文化理論的契合點。 第到章本文主要從社會思想文化、市場競爭狀況和人才戰(zhàn)略因素三個方面入手,分析了20世紀初三十年商務(wù)印書館企業(yè)文化建設(shè)的背景環(huán)境。 第四章是本文的重點部分,整章以現(xiàn)代企業(yè)文化理論為指導(dǎo),以商務(wù)印書館在研究時段內(nèi)的發(fā)展事實為基礎(chǔ),著重從商務(wù)印書館核心出版理念,企業(yè)物質(zhì)文化建設(shè),企業(yè)歷史的紀念與傳承,企業(yè)制度的改革精神,出版工作的創(chuàng)新意識,以人為本的人才戰(zhàn)略,社會責任的明確與踐行等方面對商務(wù)印書館的企業(yè)文化建設(shè)進行了細致的分析與梳理。 最后，，本文以對商務(wù)印書館企業(yè)文化建設(shè)歷史經(jīng)驗的總結(jié)與思考作為結(jié)語,對商務(wù)印書館二十世紀初三十年的企業(yè)文化建設(shè)實踐進行概括性的思考與總結(jié),希望能為現(xiàn)代出版企業(yè)在企業(yè)文化建設(shè)方面提供歷史經(jīng)驗的借鑒與有益的啟發(fā)。
[Abstract]:The Commercial Press is the largest private publishing institution in modern China, and has made many achievements in the course of more than 30 years of modern history. One of the most outstanding aspects is the spontaneous and conscious practice of corporate culture theory, which is respected by modern enterprise science. Starting from 1902-1932, the most brilliant period of the modern publishing industry, this paper makes a detailed analysis of the construction of the business culture in the heyday of the commercial press and makes its own thinking. The following are the basic structure and main contents of this article: The first chapter introduces the origin of the topic, the status quo of the research, the definition of the research time, the ideas and innovations of the paper. The second chapter briefly introduces the development and achievements of the Commercial Press in the first 30 years of the 20th century. Secondly, it introduces the theory of modern enterprise culture, which is the theoretical basis of this paper, and discusses its main aspects: spirit, substance, system and the meaning and function of behavior. Finally, the author tries to find out the agreement between the business press and the modern corporate culture theory in the construction of corporate culture. In chapter one, this paper analyzes the background environment of the construction of the business press culture in the first three decades of the 20th century from three aspects: the social ideology and culture, the market competition and the talent strategy. The fourth chapter is the key part of this paper, the whole chapter is guided by the modern corporate culture theory, and based on the development facts of the commercial press during the research period, focusing on the core publishing concept of the business press, the construction of enterprise material culture. The memorial and inheritance of enterprise history, the reform spirit of enterprise system, the creative consciousness of publishing work, the talent strategy of people-oriented, The definition and practice of social responsibility make a detailed analysis and combing on the construction of corporate culture in the business press. Finally, this article takes the summary and reflection of the historical experience of the business press enterprise culture construction as the conclusion, carries on the general reflection and the summary to the business press enterprise culture construction practice in the early three decades of the 20th century. It is hoped that it can provide historical experience and useful inspiration for modern publishing enterprises in the construction of corporate culture.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G239.29

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