本文選題：傳媒產業(yè)化 + 高校學報��； 參考：《華中農業(yè)大學》2010年碩士論文

【摘要】： 高校學報一直以來被視為高校教學科研活動的窗口,在加強學術交流、促進科技發(fā)展、發(fā)現和培養(yǎng)人才等方面起到過非常重要的作用。但是隨著社會主義市場經濟的迅猛發(fā)展,文化體制改革的逐步深入,高校學報的辦刊環(huán)境發(fā)生了很大變化,以往那種“千刊一面”的綜合性辦刊模式已經不能適應飛速發(fā)展的信息時代對專業(yè)化的要求,專業(yè)學術信息的出版競爭也使得高校學報失去了發(fā)展的空間。在這種形勢下高校學報應該如何進行改革以及走怎樣的發(fā)展道路才能緊跟時代的步伐,發(fā)揮其應有的作用,已經成為亟待研究的課題。本文在此背景下探究高校學報轉制與走專業(yè)化發(fā)展道路的必要性,并從我國高校學報所存在的現實條件出發(fā),提出切實可行的發(fā)展方向及對策建議,為高校學報相關管理部門制定政策及有效管理提供參考。 新制度經濟學、公共選擇理論在宏觀政策上為高校學報的體制改革提供理論上的支持,管理學中的市場細分與市場定位理論為高校學報的專業(yè)化改革指明了方向,運用高等教育理論來指導高校學報轉制與專業(yè)化改革,優(yōu)化高校的教育資源配置,提高學報資源的利用效率和效益,使學報創(chuàng)造更大的價值。國家《關于深化文化體制改革的若干意見》發(fā)布實施以來,新聞出版領域的體制改革成為文化體制改革的重點,并且陸續(xù)出臺了一系列相關政策,為高校學報的轉制與專業(yè)化改革提供了政策上的依據。 本文在查閱了國內外關于高校學報以及部分學術期刊研究文獻的基礎上,對全國部分重點院校、一般本科院校以及高職高專等學校的學報開展了問卷調查,了解到目前高校學報的辦刊現狀和所面臨的一些問題,分析高校學報進行專業(yè)化改革的必要性。從我國高校學報所處的大環(huán)境出發(fā),著眼于高校學報與高校發(fā)展以及期刊產業(yè)發(fā)展之間的相互關系,在文化產業(yè)發(fā)展系統與高校發(fā)展兩大系統中對高校學報進行專業(yè)化的定位。通過對國內外成功辦刊經驗的分析,提出我國高校學報轉制與專業(yè)化發(fā)展的思路,我國高校學報應充分學習和借鑒西方發(fā)達國家的先進理念和經營模式,深化辦刊體制機制的改革,樹立精品意識與專業(yè)化的辦刊理念,改變舊的辦刊模式,根據學校的不同特色與優(yōu)勢決定學報的轉型方向。并提出通過政府主導型聯合辦刊、組建雜志社以及市場引導下優(yōu)勝劣汰式專業(yè)化發(fā)展等模式來促進高校學報的良性發(fā)展。
[Abstract]:College journals have always been regarded as the window of teaching and research activities in colleges and universities. They have played a very important role in strengthening academic exchanges, promoting the development of science and technology, discovering and cultivating talents, and so on. However, with the rapid development of the socialist market economy and the gradual deepening of the reform of the cultural system, great changes have taken place in the running environment of university journals. In the past, the comprehensive running mode of "thousands of journals on one side" has been unable to adapt to the requirement of specialization in the rapidly developing information age, and the publishing competition of specialized academic information has also made the university journals lose the space for development. Under this situation, how to carry out the reform and what way of development should be taken in order to keep up with the pace of the times and play its due role has become an urgent task to be studied. Under this background, this paper probes into the necessity of transforming university journals and taking the road of professional development, and based on the realistic conditions existing in the journals of colleges and universities in China, puts forward the feasible development direction and countermeasures and suggestions. To provide reference for the relevant management departments of university journals to formulate policies and effective management. The new institutional economics and the theory of public choice provide theoretical support for the reform of the university journal system in macro policy. The theory of market segmentation and market orientation in management has pointed out the direction for the professional reform of university journals. The theory of higher education is used to guide the reform of university journal system and specialization, to optimize the allocation of educational resources, to improve the efficiency and benefit of the utilization of journal resources, and to create greater value for journals. Since the publication and implementation of the State's "opinions on deepening the Reform of the Cultural system", the reform of the system in the field of press and publication has become the focus of the reform of the cultural system, and a series of related policies have been introduced one after another. It provides the policy basis for the reform of university journals. On the basis of consulting the domestic and foreign academic journals and some research documents of academic journals, this paper carries out a questionnaire survey on the journals of some key universities, general undergraduate colleges and higher vocational colleges in China. This paper analyzes the necessity of professional reform of university journals by understanding the present situation of running journals of colleges and universities and some problems they face. Based on the general environment of university journals in China, this paper focuses on the relationship between university journals and the development of colleges and universities as well as the development of periodical industries, and puts forward the orientation of the specialization of university journals in the two systems of cultural industry development and university development. Based on the analysis of the successful running experience at home and abroad, this paper puts forward the train of thought of the transformation and professional development of the journals of colleges and universities in China. The journals of colleges and universities in our country should learn from the advanced ideas and management models of the developed countries. It is necessary to deepen the reform of the publishing system and mechanism, to establish the consciousness of fine works and the idea of specialization, to change the old mode of running journals, and to decide the transformation direction of journals according to the different characteristics and advantages of the schools. The paper also puts forward the mode of promoting the benign development of university journals through the combination of government-led journals, the establishment of magazines and the specialized development of survival of the fittest under the guidance of the market.
【學位授予單位】：華中農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G237.5

【引證文獻】

相關期刊論文 前1條

1 陳如松;周曉艷;;新時期地方高校學報編輯出版發(fā)行工作芻議[J];佳木斯大學社會科學學報;2011年05期

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本文編號：1928419