本文選題：社交化媒體 + 用戶行為層�。� 參考：《科技與出版》2017年06期

【摘要】：隨著社交化媒體的普及與發(fā)展,用戶為中心的理念對于出版活動產生新的改造力量,傳統(tǒng)出版面臨新一輪的逆向化創(chuàng)新挑戰(zhàn)。面對社交化媒體的強勢來襲,傳統(tǒng)出版集團應明確社交化媒體環(huán)境中的新生態(tài)與用戶行為特點,主要從姿態(tài)、定位、引導三大角度進行新一輪的流程再造,充分利用社交平臺優(yōu)勢為其尋求受眾、細分群體并深入引導,化被動改革為主動創(chuàng)造。與此同時出版活動形態(tài)的轉型也對用戶行為層締造出新需求,如何完成新一輪媒介依賴回歸、實現用戶思維前置,并在新舊出版環(huán)境競合趨勢下堅持自我維護與建構也是對傳統(tǒng)出版活動流程再造提出的長遠要求。
[Abstract]:With the popularity and development of social media, the concept of user-centered has produced a new power to reform publishing activities. Traditional publishing is facing a new round of reverse innovation challenges. In the face of the strong attack of social media, the traditional publishing group should make clear the new ecological and user behavior characteristics in the social media environment, mainly from the three angles of posture, orientation and guidance for a new round of process reengineering. Make full use of the advantage of social platform to seek audience, subdivide the group and guide deeply, transform passive reform into active creation. At the same time, the transformation of publishing activity also creates a new demand for user behavior, how to complete a new round of media dependence regression, to achieve user thinking, It is also a long-term requirement for traditional publishing process reengineering to insist on self-maintenance and construction under the trend of competition between new and old publishing environment.
【作者單位】： 北京師范大學;
【分類號】：G230
，

本文編號：1916278