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航空知識雜志社的新媒體探索之路

發(fā)布時間:2018-05-18 16:09

  本文選題:科技期刊 + 新媒體; 參考:《科技與出版》2017年05期


【摘要】:面對新媒體市場份額超越傳統(tǒng)媒體的現(xiàn)實,探索與新媒體的融合發(fā)展才能保持科技期刊的影響力和話語權。文章介紹了航空知識雜志社在數(shù)字出版、傳統(tǒng)網(wǎng)站、手機刊、移動微傳播等新媒體領域的探索和實踐,認為面對新媒體的沖擊,傳統(tǒng)科技期刊在立足做好自身的同時,要順應媒體發(fā)展趨勢,抓住機遇,擴展思路,利用新媒體手段更好地傳播科技知識和信息。
[Abstract]:Facing the new media market share surpasses the traditional media reality, the exploration and the new media fusion development can maintain the science and technology periodical influence and the speech right. This paper introduces the exploration and practice of aviation knowledge magazine in the field of new media such as digital publishing, traditional website, mobile phone publication, mobile microcommunication and so on. It is believed that in the face of the impact of new media, the traditional sci-tech periodicals are doing their own good job at the same time. We should conform to the trend of media development, seize the opportunity, expand our thinking, and better disseminate scientific and technological knowledge and information by means of new media.
【作者單位】: 北京航空航天大學文化傳媒集團;
【基金】:2014年度財政部文化產業(yè)發(fā)展專項資金“基于移動終端的多媒體出版平臺建設”項目
【分類號】:G206;G239.22


本文編號:1906508

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